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“乐活联盟”直供健康农产品

2017-09-06 22:25:40   中国经济网

经济日报—中国经济网青岛9月6日讯 (记者 刘成 通讯员 李建仁) 8月30日下午,5000余斤桃子从“乐活村”门店发出,次日就到了上海客户的手中。“生态循环方式种植的桃子,绿色天然,必然受欢迎。”山东省即墨市移风店镇叶寿年家庭农场负责人叶寿年说,有了乐活村这个品牌后,他家的桃子、猪肉、蛋类等都成了抢手货。

近日,一则关于“青岛乐活村生态农业联盟” 的消息,在青岛周边火了起来———在即墨市农业部门鼓励和支持下,即墨市23名青年农场主自发结盟,成立青岛乐活村生态农业科技有限公司,下设家庭农场合作联盟、消费者合作社。这家参考国家有机标准种养殖的新型农企,入市伊始便以“地产地消、健康饮食、绿色消费、农事参与”的特色,掀起了一股“法天然、食本味”的健康饮食风尚。目前,这一生态农业联盟已吸纳会员2000余名,产品销售网络辐射北京、上海、安徽等全国各大省市。

8月26日,青岛大学30多位老师作为首批客户代表来到移风店镇地平线家庭农场,体验乐活村的农家风味。随手摘个西红柿咬了一口,该校工商学院教师李鹏禁不住赞叹:“味道太好了,跟小时候吃的一个味。”

“我们组织这个联盟,就是为了打响即墨绿色农产品的牌子。联盟参考国家有机标准种养殖,致力于绿色生产基地建设、绿色农业科技研发、绿色营销网络拓展,打造以种植、养殖、农产品配送到社区、连锁专卖、团体配送、网络营销为一体的绿色生态农业企业。”即墨市农业局相关负责人告诉记者。联盟制定了非常严格的门槛和行约,对不按国家有关标准进行种养殖的家庭农场,一经查实将给予严厉处罚。

在品尝了几种农产品后,现场已经有不少人咨询购买渠道了。 “现在吃东西就怕农户使用了膨大剂之类的药物影响健康,即墨的农场主联手成立乐活村联盟, 让我们安心多了。”体验者周萌说。

据了解,目前合作联盟种养殖面积8000余亩,产品种类涉及蔬菜、禽、茶、海鲜等。“我们坚持‘从采摘、加工到餐桌不超过12小时’的配送理念,让新鲜安全乐活农品摆上消费者餐桌,”负责人王俊泽说。

联盟还专门邀请华测检测认证集团青岛华测检测有限公司作为第三方专业检测机构,定期对所有农场的农产品进行抽检,并在网站公示。所以,“乐活”每一个农产品,都有自己的生产日志和生产记录,凡是农场产品只要进入流通环节必须出具第三方检测机构的农产品安全质量证书,并提交联盟平台备案。“我们要用品质、服务与真诚换取消费者的信任与支持!”王俊泽说。

乐活联盟的成立得到不少专家学者的关注和支持,中国人民大学农业与农村发展学院农商教研室主任陈卫平教授和青岛农业大学经济学院院长李中华博士表示,愿意为23位农场主创业和发展提供理论支撑和相关咨询服务。

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