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梅花与牡丹创意产业与城市论坛召开
2017-09-05 19:00:41 中国经济网
经济日报-中国经济网讯(记者 欧阳优)近日,在位于上海浦东新区陆家嘴东路15号的吴昌硕纪念馆,“一带一路”梅花与牡丹创意产业与城市论坛举行第三次研讨会,探讨在“一带一路”建设中如何弘扬、绽放文化创意之美这一当今时代重要主题。
专家学者表示,古丝绸之路不仅是一条通商易货之道,更是一条知识交流之路。商品和知识交流带来了观念创新、技术创新,今天在“一带一路”上弘扬文化创意之美,也需要在多种文化的融合中提升竞争力和影响力,因为弘扬时代化的中华优秀传统文化才能为“一带一路”建设提供精神力量。
专家学者指出,当前,“一带一路”文化传播方式仍然是以交流为主,但只有找到各国人民共同需求点,把无形的文化落实在有市场需求的文创产品或产业中,才能真正让中国文化走出去。如何将无形的文化落在有形的产品中?这需要政府、企业的共同发力,以创新为动力,充分运用互联网思维和新科技手段,充分发挥市场在资源配置中的重要作用,将传统文化与现代元素结合,推动产业化、金融化,从而切实推动“一带一路”文化产业繁荣发展。
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