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文化创意产业园模式获赞

2017-09-04 06:25:54   中国青年网

“有融为大——媒体深度融合发展”高峰论坛会场。

本报广州消息

8月31日—9月1日,中国晚报工作者协会(下称“中国晚协”)第32届年会在广州举行。参加本次全国晚协年会的嘉宾们考察了羊城创意产业园、羊城晚报全媒体采编指挥中心。

近年来,广东以融媒体中心建设为龙头,构建新型采编发网络。2015年,《羊城晚报》在全国率先以“中央厨房”运作模式为标准,建立实体全媒体采编指挥中心;2017年,《羊城晚报》全媒体指挥中心全面升级改造,升级为“一体督导、全盘掌控”的高集成信息可视化控制中心。值得一提的是,羊城晚报报业集团建设的羊城创意产业园,经过10多年的开发建设,已经成为了媒体融合、产业聚焦的文化传播创新驱动平台。目前已建成并运营的包括黄埔大道的主园区、东风东园区。园区总运营面积近14万平方米,其中主园区10万平方米,东风东园区近4万平方米。

如今,两大园区中,主园区已经成为广州首批互联网+小镇的核心区,并成为国家级音乐产业园区。如今,这里已经聚集了酷狗音乐、YY欢聚时代、金山西山居、荔枝FM等多家“互联网+文化”和传统文化企业;东风东园区引进腾讯众创空间(广州),成为城市移动互联网创新综合体和城市创新地标。截至目前,东风东园区累计入驻企业已达131家,园区企业总注册资本超过70亿元,培育出产值超过100亿元的企业集群。

而据不完全统计,2010年主园区入驻企业产值超过7亿元,2013年产值则超过50亿元,2014年产值达到70亿元,2015年产值达到90亿元。现在园区运营总收入已经突破9000万/年,羊城晚报报业集团也于2014年整体迁入主园区,将自身的发展与园区深度融合,实现了与产业、金融和技术要素的实质性结合,并借助资本开始对传媒和文化实现有效支撑和延伸,进入新的关联产业,培育新的经济增长点。

中国晚报工作者协会会长任欢迎表示:“在我看来,文化创意产业园模式是目前最适合报业突围发展的模式,它具备了可操作性,具有很强的成长性,也具有和报业本身相容的共荣共生性。”任欢迎说,报业“基因”的核心是文化,文化创意产业与其他产业不同,路径非常宽广,并且是健康产业,具有蓬勃的生长力,其内涵和报业的内涵在“基因”上有相同之处。“从医学上讲,基因相同,匹配度、成活率就高。”更为重要的是,创意产业的主体是年轻人,这对于报业永葆蓬勃生机提供了人才条件,文化创意产业的发展将来也可以发挥反哺报业的功能。

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