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游族网络:2017上半年净利增44.8% 长周期精品游戏促进业绩增长

2017-08-24 18:01:49   中国经济网

8月24日,游族网络发布2017年半年度报告,报告期内实现营业收入16.8亿元,同比增长65.34%;归属于母公司所有者净利润为3.39亿元,相比上年同期增长44.8%,移动游戏、网页游戏分别占总营收的63.93%及35.26%。游族网络在移动游戏、海外发行的双轮驱动下,营收、利润显著提升。

报告显示,2017年1-6月,企业网页业务收入5.92亿元,相比上年同期增长22.31%,增幅超国内页游行业整体水平。移动游戏业务收入10.74亿元,相比上年同期增长106.78%,得益于国内移动行业的爆发式增长,企业移动游戏业务迎来迅猛发展,收入及增速双双打破公司上市以来同比最好成绩。

报告期内,游族网络独家代理的日本知名二次元IP手游《刀剑乱舞-ONLINE-》,还发行获得国内人气综艺《快乐大本营》、《奔跑吧》正版授权的休闲类手游《捕鱼大本营》与《奔跑吧兄弟-扑倒大作战》。此外,游族旗下上线超过2年的卡牌手游《少年三国志》在2017年春节档收入突破记录,日流水峰值创新高。新游戏拥有强IP加持,老游戏深挖长生命周期精细运营,游族网络双管齐下,精品化战略日渐成型,移动游戏收入占比超6成,与页游收入的差距正逐步被拉开。

值得一提的是,报告期内游族在印度成立子公司,1-6月海外地区收入10.09亿元,比上年同期增长110.06%。相比较游族2013年刚开始大规模出海时上半年海外地区收入仅为1574万,2017年的海外地区收入已经增长了63倍。游族发行的手游《狂暴之翼》海外版《Legecy of Discord-Furious Wings》登顶40多国家及地区畅销榜,在2017年一季度已经成为全球海外市场收入第一的ARPG手游。自研手游《少年三国志》、页游《女神联盟2》同样在海外市场取得不错成绩。

对此,游族网络市场副总裁李博表示,作为最早出海的国内游戏公司之一,游族网络在全球大数据领域的合作、开发及应用方面积累了一定的优势,全球发行版图覆盖190多个国家和地区,在现有发行优势基础上纵深拓展区域性市场,成立印度子公司,率先布局高速增长的新兴游戏市场。

李博认为,游族目前正快速提升在全球游戏市场的核心竞争力,上半年入选全球最大广告传播集团WPP和凯度华通明略联手Google发布的《BrandZ中国出海品牌30强》,这意味着游族在国际市场的品牌影响力及价值得到认可。(经济日报记者 李治国)

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