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2017上半年网络直播景气度上行:超清化趋势加速到来 千亿直播迎破局
8月24日,中国信息通信研究院政策与经济研究所联合网宿科技发布了2017年上半年《中国网络直播行业景气指数及短视频报告》(下称《直播及短视频报告》)。该报告显示,今年上半年中国网络直播行业景气度持续上扬,前两个季度景气指数同比均实现翻倍增长。
在经历了2016年跌宕起伏的发展之后,2017年直播行业正在悄然发生深刻的变革。一方面,直播平台模式加速输出海外,另一方面,直播向精品化大幅迈进。由达人主播和专业团队精心制作的高清晰度PUGC和PGC引发关注,直播推流数据验证超清化比例上半年实现跃升。
行业向好 上半年网络直播景气指数同比翻番
从《直播及短视频报告》的总体数据看,2017上半年,在秀场直播普及、游戏直播高清化、国内直播模式逐步向海外输出等多因素的共同推动下,整体直播行业景气度延续:2017第一季度中国网络直播行业景气指数为291,第二季度达到333。这一指标是以2016年一季度为基期,设为100分。
具体来看,今年上半年网络直播带宽指数持续增长:2017年第一季度中国网络直播带宽指数为205,第二季度达234,同比2016年前两个季度均实现翻番增长。这一增长的动因主要来自游戏直播继续保持了平稳较快增幅。
值得注意的是,今年上半年网络直播货币化指数再度爆发:2017年第二季度中国网络直播货币化指数为266,盈利能力逐步获认可。同时,直播模式在向海外输出过程中也频获资本青睐。
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