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广电总局:立即清理使用虚假医药代言人的电视购物广告

2017-08-15 19:21:38   中国经济网

经济日报-中国经济网北京8月15日讯 国家新闻出版广电总局今日在官网发布《国家新闻出版广电总局办公厅关于加强网络视听节目领域涉医药广告管理的通知》,通知要求,各省局要组织辖区内视听节目网站对本网站与医药产品宣传推介相关的广告和视听节目做一次全面梳理,存在使用虚假医药代言人误导消费者的,要立即清理。

通知指出,近期,国家新闻出版广电总局停播了“苗仙咳喘方”等40条违规电视广告。这些违规广告的主要问题是,以节目形态变相发布或是以电视购物短片广告形式播出,夸张、夸大宣传,以医生、专家、患者、公众人物等形象作疗效证明,误导消费等。

通知强调,各互联网视听节目服务单位要担负起主体责任,严格遵守广告管理相关法律法规,对广告和带有广告性质的视听节目,特别是涉及医药产品的广告和节目,严格审核,坚决抵制虚假违法违规广告,切实维护人民群众的切身利益。

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