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农村淘宝“私人订制”江苏高邮咸鸭蛋 汪曾祺笔下的它如今成了网红

2017-08-15 14:11:02   中国经济网

“我走的地方不少,所食鸭蛋多矣,但和我家乡的完全不能相比!”如今,汪曾祺先生笔下的高邮咸鸭蛋再非“一蛋难求”。通过农村淘宝,高邮咸鸭蛋已经一跃成为新晋网红。

过去两个月,通过搭建优质农产品供应链、打造品质,利用大数据精准匹配消费需求,农村淘宝为消费者带去了超过100万枚高邮咸鸭蛋。不久前,在天猫聚划算的抢购活动刚一开始,就旋即售罄了2万箱。用业内人士的话说,这样的S2B2C模式,正在改变往常农产品上行难的局面。

“我走过国内很多优质的农产品产地,在那些优美环境中产出来的东西,真的品质非常好,但缺少品牌,把农产品变成商品的能力太弱了。”

农村淘宝农业发展部资深总监黄爱珠告诉记者,很多国内的优质农产品长期被忽略,农村淘宝搭建S2B2C模式,就是希望能够把国内那些被埋没、被落伍的优质农产品挖掘出来,让那些藏在山间、远在边疆的优质农产品成为爆款,也让传统农村美食焕发生机。

实际上,这样的模式不仅带去了订单量,还有对品质的更高要求。“不管高邮还是其它地方的咸鸭蛋,都有一个共同的问题,就是产品没有明确的标准,每家公司按照自己的经验去做,我们则去根据消费者需求,了解到底消费者需要什么样的咸鸭蛋,明确统一标准。”

与此同时,农村淘宝还会通过数据捕捉消费者喜好的口感,预测销售情况,做到车间定时定量生产,提升整体工艺水平与仓配效率,并对产品包装进行了互联网化的改造升级。

打开农村淘宝淘乡甜官方旗舰店就会发现,其线上主推的73克咸鸭蛋,鸭蛋经过色选、光选,剔除不新鲜、裂缝的蛋,腌制过程由手艺精湛的老师傅负责,远高于一般的蛋品规格。目前市场上主流的咸鸭蛋多在65g左右,而每只多了近10g的高邮蛋自然容易受到追捧。

黄爱珠告诉记者,高邮咸鸭蛋本来就已入选省级非物质物化遗产,有悠久的传统工艺积累。下一步,农村淘宝将在与产地的合作中进一步协助这些非遗工艺的传承和推广,以优质蛋源+优秀工艺的模式进行复制,把咸鸭蛋这个品类做到极致。

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