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黑莓、夏普、VAIO扎堆重返中国 喜欢的人还在原地等候吗?

2017-08-14 12:20:38   中国青年网

黑莓、夏普、VAIO最近扎堆重返中国市场,今年早些时候诺基亚、摩托罗拉也再度吹响进攻中国内地市场的号角。这些在消费电子行业尤其是手机圈曾经叱咤风云的名字,经历了辉煌过后痛苦的重组、转型、蜕化之后卷土重来。引人关注的是,他们或者已经委身中国公司,或者中国力量左右其间。这股“复古风”给本就烈火烹油的中国手机战局投下巨石。他们纵马江湖的新中国故事将演绎怎样的剧情?很令人期待。但可以肯定的是,仅靠“情怀”这张牌是远远不够的。

“王者归来”大戏轮番上场

8月8日能带来好运气吗?

2017年8月8日,这一天恐怕令京东集团副总裁、3C事业部总裁胡胜利永远难忘。因为这一天,他马不停蹄接连参加了三场发布会。从上午到下午再到晚间,胡胜利奔波了半个北京城。

8月8日,在这个中国具有强烈吉祥寓意的日子里,一众在中国市场消失许久的知名品牌选择了回归。三场“王者归来”的大戏轮番上场,胡胜利都是台上的主要角色和剧情推动者之一。

VAIO直接打出“王者归来”的标语,这家原索尼旗下的经典笔记本电脑品牌野心不小。VAIO执行副总裁赤羽良介开场煽情地说道:“地址没有变,logo没有变,我们也没有变。”

8月8日晚8时08分,北京奥雅会展中心,黑莓宣布正式回归中国市场。现场充满了浓郁的怀旧风,主题语是:BLACK BACK。“那些年我们追过的黑莓”展打动了每一个进场的人,那是“莓友”们珍藏的黑莓手机,每一个参会者都纷纷拍照,沉浸在那些经典旧时光。黑莓这次带来的是全新智能全键盘手机KEYone,号称是最后一款完全由黑莓工程师设计、血统纯正的手机产品。

与前两家的复古路线不同,打出回归第一炮的夏普手机,则以创新者姿态亮机。当天下午,夏普在北京正式发布手机新品夏普美人尖AQUOS S2,据称这是该品牌第29代全面屏手机。这是改换东家之后,夏普手机在中国的第一炮。“首战即决战!”夏普手机全球CEO罗忠生发出了战斗的号角。

他们背后几乎都有中国力量

喜欢的人还在原地等候吗?

巧合的是,无论是VAIO、夏普,还是黑莓,都有一个共同的特质:他们都是消费电子行业曾经的巨搫,都有着辉煌的过去,都有一众忠实的拥趸,背后则是跌宕的商业沉浮。

更早些时候,今年1月阔别市场多年的诺基亚手机重出江湖,并将首秀放在了中国。不久前,“清零”重新出发的联想移动则在中国抛出了重振moto雄风的复兴计划。摩托罗拉手机早被联想集团收入麾下。另外据了解,东芝白电也在计划借助新东家美的重回中国市场。东芝白色家电2015年退出了中国销售,不过随后在2016年他们就被中国美的公司收购。

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