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患者变中医药专家 广告影帝除了刘洪滨还有霍光显

2017-06-22 14:59:28   封面新闻

(原标题:患者变中医药专家电视广告“影帝”除了刘洪滨还有霍光显)

近日,一位数年间活跃在多个电视台,身兼苗医鲜药、穴位吃药、拔痰定喘绝技传承人多个身份的“专家”刘洪滨火了。封面新闻记者调查发现,电视医疗广告“假专家”并不是个案。2014年宁夏电视台、陕西电视台等多家省级电视台播出的电视广告中,一位声泪俱下的腰间盘突出宋姓患者,居然成为另一则产品广告中的中药学专家霍光显,而相关产品如今依然在售。

身兼苗医鲜药、穴位吃药、拔痰定喘绝技传承人多个身份的“专家”刘洪滨

电视广告“演员”穿帮患者摇身变专家

“神医”、“大师”现场背书推销“包治百病的神药”,饱受折磨的患者现身说法,主持人以新闻访谈形式大肆推销,热线电话配合部分免费名额的引诱——同样的套路,多年来反复在多家电视台上演。

2014年,宁夏电视台播出曾播出“百岁灸”产品的电视广告,广告中,一位头发花白的患者拄着双拐艰难上台,患者自称姓宋,已被腰间盘突出困扰三年,双腿无力发麻,病情严重时卧床不起,大女儿为了带他看病辞掉工作,一家人生活困难。说到这里,宋姓患者流下两行热泪。

百岁灸电视广告中的宋姓患者

宋姓患者称看到电视广告后从唐山慕名而来,陈永刚在现场对这名患者进行了触诊,并让患者俯卧,将百岁灸灸筒放在患者腰部对其进行治疗。在短短半个小时的艾灸治疗后,患者自己从床上爬起,称双腿不适感明显减轻,并扔掉拐杖,自己站了起来。

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