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酒企车企跨界合作:骑着“威士忌酒桶”出行

2017-09-15 06:56:46   新华网

英国知名苏格兰威士忌酿酒商“格兰杰”公司与美国波特兰硬木自行车生产商Renovo合作,限量推出一款用威士忌酒桶制作框架的自行车,让爱喝苏格兰威士忌的人可以一路闻着威士忌的味道出行。

据英国《每日邮报》报道,原料从格兰杰位于苏格兰泰恩的酿酒厂被运到波特兰后,需经过干燥、打磨等再处理才能使用。自行车车架使用威士忌酒桶上的橡木制成,15块桶板才能打造出一辆自行车的框架。为保证橡木携带的酒味更为“圆润”,这些橡木桶之前只被酿过两回威士忌。格兰杰公司负责酿酒和威士忌创新业务的比尔·拉姆斯登说:“这项与Renovo的前卫合作赋予酒桶新的生命。”在推出威士忌酒桶自行车之前,格兰杰公司还与其他设计师合作,推出了酒桶框架的墨镜。

“威士忌酒桶”自行车重约8.2千克,售价5200英镑(约合4.52万元人民币),目前共生产出40辆。不要觉着它价格高,毕竟,手工打造这样一辆自行车需要20个小时。(乔颖)【新华社微特稿】

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