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现代女性这样活:钱可以自己赚 钻石可以自己买

2017-09-15 06:56:46   新华网

女人不再等待男人给自己购买钻石。她们用行动表明,钻石可以自己买。

德比尔斯钻石旗下品牌“永恒印记”首席执行官斯蒂芬·卢西尔说:“我们发现女人为自己购买钻石的金额普遍增加。”

卢西尔说:“尽管女性为自己所买钻石的平均价格,低于女性钻石珠宝整体购买均价,但差得不多。”

《海湾新闻报》14日提供的数据显示,在美国市场,女性为自己购买的钻石珠宝均价为每件1300美元,而女性钻石珠宝整体购买均价为每件1400美元。

在中国市场,上述两个数字分别为950美元和1100美元。在日本市场,上述两个数字分别为1400美元和1700美元。

报道说,全球钻石消费需求2016年增加至800亿美元。

  【美国仍是最大市场】

越来越多女性实现经济独立,及其有头脑为自己消费,当然有助于推升全球钻石销量。

另一方面,美国市场的强劲需求同样对钻石销量增加功不可没。

卢西尔说,美国依然是钻石珠宝类商品的全球最大消费市场,“2016年,美国市场为全球钻石珠宝销售额贡献超过一半。美国消费者的钻石需求有史以来首次超过400亿美元。”

在美国市场,钻石珠宝单件价格的主要区间上升至1000美元至4999美元。

  【情感带动钻石消费】

卢西尔说,普通消费者认为,有别于黄金,钻石难以保值。这种认知是拖累钻石需求大增的首要因素。

卢西尔说,钻石需求主要依靠情感拉动,而非投资意愿,“钻石通常是人们一生中最重要情感和事件的象征。这一点现在是,将来继续是全球消费者购买钻石的主要动机”。

消费者视钻石为爱情和承诺的象征,其他附加情感包括成功、自豪感和乐观。

卢西尔说:“我们希望这种强有力的象征意义将继续成为钻石的主要魅力。”(卜晓明)(新华社专特稿)

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