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英媒:非洲儿童出人预料地成为中国营销攻势的“明星”

2017-08-15 08:26:58   中国经济网

英国《泰晤士报》8月14日文章,原题:非洲儿童出人预料地成为中国营销攻势的“明星” 非洲儿童正在中国互联网上走红,因为众多商家正通过他们在网上推销产品。

仅在几天内,一段非洲儿童用中文推销反病毒软件的10秒钟视频就被播放80万次。这种新奇现象正迅速蔓延,其他公司也纷纷利用非洲儿童推销单车共享项目、搜索引擎和婚恋网站等。还有人利用这些孩子送上生日祝福、为他人道歉甚至提供婚恋建议。

有专家表示,该热潮似乎与中国越来越广泛参与非洲事务有关。如今有超过100万中国人正在该大陆工作。中国外交部表示,仅在去年上半年中国就与非洲各国签署了价值500亿美元的25项新交易。虽然目前尚不知道这种非洲儿童“举牌”广告的创意出自何人,但在中国网购平台淘宝网上,众多店家正在提供此类服务。然而,类似广告的流行既吸引人们点击也引发大众的担心。一些人质疑这些明显来自贫困村庄的孩子是否正受到盘剥以及此类行为是否合法。

据中国媒体报道称,尽管某些生产商曾表示将与这些非洲儿童一起分成,但这些孩子通常仅能获得微不足道的报酬、小吃或文具。有评论指出,只要他们乐意且完全知道被要求读出的信息就不为过。但另外一家媒体则表示,按照中国法律规定,必须事先征得监护人的书面同意才能让未成年人出现在广告中。该媒体不但质疑有关商家是否已经做到这一点,还警告相关广告信息必须遵守中国法律,并呼吁中国监管部门展开调查。一位使用此类服务的商人表示,他们在非洲从事这种工作的朋友为每段视频外加两张照片收费220元。他们说需要3天才能制作出一段视频。这位商人说,一部分钱将被支付给视频供应者,非洲儿童将获得剩下的钱,但他没有明确表示后者具体获得多少钱。(丁雨晴译)

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