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英媒:餐饮集团盯上中国迅猛增长的“单身”经济

2017-08-14 07:56:51   新华网

英国《金融时报》8月13日文章称中国一家火锅连锁有了吸引单身食客的新法宝:大玩具熊。商家表示,此举有助减轻顾客的孤独感。这凸显中国人口变化趋势已催生出众多此类食客,商家纷纷努力抓住这种变化带来的商机。

咨询企业欧睿国际的数据显示,2012年以来,中国独自生活的成年人已增多16%,达到7700万,且有望在2021年增至9200万。在富裕城市带动下,中国人越来越推迟结婚年龄。在上海,女性首婚平均年龄已从2011年的27岁增至30岁。由于过去10年来中国离婚率已增长一倍,婚姻持续时间也已变短。

人口学家认为,性别失衡意味着数千万中国人或将永远单身。波士顿咨询集团数据显示,如今中国16%的城市人口独自一人生活。与该趋势相伴而至的是人们对保持单身的看法已发生深远变化,单身观念不再受诟病。这意味着单身者“自己就餐、自己旅游、自己从事各种活动”。

商家们正为这种已在日韩等国出现过的趋势做出反应。一些企业专为中国单身人口推出更小的电饭煲、烤箱和水壶,中国有了“光棍节”。与已婚人士相比,单身的人不大可能与家人“走亲戚”或一起购物,而是更喜欢观光并体验旅游目的地的文化。

食品外卖行业也受益于这种单身趋势。数据显示,去年中国该行业销售额增长44%。某大型外卖服务提供商表示,今年上半年其销售额增长127%。该公司发言人说,单身的人很少愿意自己做饭。另一家外卖巨头表示,65%的订单来自未婚顾客,其中快餐最受单身顾客青睐,“单身人群是我们最重要的顾客。”

在中国快餐店和便利店内,如今单身食客随处可见,但更高档的餐厅很难吸引他们,因为在中国“一人吃饭”依然好说不好听。(汤姆·汉考克)

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