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麦肯锡公司发布报告:中国数字经济引领全球新趋势

2017-09-27 16:57:51   

【海外看中国】中国在世界数字化舞台上的地位愈发突出,这说明中国可以更广泛地参与甚至领导全球治理,为解决国际竞争、互惠互利、数字主权等挑战作出进一步贡献

经济日报伦敦讯(记者 蒋华栋)日前,全球著名咨询机构麦肯锡公司全球研究院发布的题为《中国数字经济如何引领全球新趋势》研究报告认为,中国拥有全球最大的电子商务市场,中国已成为塑造全球数字化格局的重要力量,其数字全球化进程方兴未艾,将从产业投资、商业模式和全球治理等多个领域引领全球新趋势。

报告认为,中国拥有全球最活跃的数字化投资与创业生态系统。中国拥有全球最大的电子商务市场,占到全球电商交易总额40%以上,这一比例在10年前还不到1%。据估计,中国电商交易额现已超过英、美、日、法、德5国的总和。中国与个人消费相关的第三方移动支付交易额相当于美国的11倍。全球三分之一的“独角兽”企业(估值超过10亿美元的非上市初创公司)为中国企业。

同时,中国在多个领域的风险投资规模均位列全球前三。2016年,中国在金融科技领域风险投资位列全球第一位,规模基本上与位列二三位的美英两国投资总和持平;虚拟现实、自动驾驶、可穿戴设备、教育技术、机器与无人机和3D打印领域的风险投资位列全球第二;大数据领域、人工智能与机器学习领域投资位列全球第三。

麦肯锡报告认为,应从以下三个因素理解中国数字经济发展的驱动力和前景:

第一,中国市场体量庞大,拥有数量可观的年轻网民,为数字商业模式迅速投入商用创造了条件。中国庞大的互联网用户群有利于数字企业不断试水,更有助于其快速实现规模经济。2016年,中国的互联网用户达到7.31亿,超过了欧盟和美国的网民总和。

第二,中国互联网三巨头(百度、阿里巴巴和腾讯)建立的丰富数字化生态圈如今正在不断拓展延伸。2016年,三巨头提供的风险投资占中国风投总额的42%,同年由脸书、亚马逊、谷歌和网飞公司组成的美国互联网四巨头在美国风投市场贡献率为5%。相比之下,中国三巨头在推动本国数字产业发展方面的贡献尤为显著。

第三,中国政府对数字化企业和机构的开放态度使之成为了数字化发展的积极推动者。政策制定者过去对数字化企业的监管往往“放缓一步”,使这些企业得以大胆试水并扩大规模。随着市场渐渐成熟,政府愈发主动加强监管,力图营造更加健康的数字化发展环境,同时还以投资者、开发者及消费者的角色积极提供支持。

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