新闻 > 经济
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170926/31514687.html
Server: cms-8-251
Date: 2024/12/27 19:25:43

Powered by China
China

飞猪发布趋势报告 年轻群体成出境游市场发展关键

2017-09-26 07:37:58   中国经济网

出境旅行消费者年龄占比一览

年轻群体已经成为出境旅行的绝对主力,定位年轻用户的飞猪聚焦年轻人出境游消费习惯,以根据大数据提供更符合需求的产品。被称为“史上最长假期”的“十一”长假即将到来,出境旅行已经成为人们度过长假的优选方式。9月25日,人民网舆情监测室和阿里巴巴旗下旅行品牌飞猪联合发布的《年轻群体全球游特征及趋势报告》显示,当前年轻群体已成为出境游市场的主力军,千禧一代的消费习惯、消费行为带有鲜明的时代特性,比如偏爱自由行、重体验、追求小众化并且舍得花钱。

千禧一代成出境游绝对主力

相比上一代来说,中国的年轻人是更爱旅行的一代。人民网和飞猪表示,之所以聚焦在年轻群体,是因为他们已经成了出境旅行的绝对主力。报告显示,出境旅行消费者中,占比最高的是“90后”,占比达到39%;“80后”、“85后”、“90后”,合计占到出境旅行消费者的78.8%;被称为“保温杯”一族的“70前”,整体占比并不高。尤其是近三年来,年轻群体出境旅行人次均保持增长,且增长率高于50%。

从年轻群体出境旅行大军的来源地来看,与出境旅行整体市场情况一致,主要来自于京、沪、粤、浙、苏等东南沿海省市,以及西部比较发达的四川、重庆。但是不同的是,近来内陆城市表现出了很强的增长潜力,云南、江西、湖北、安徽、河南等内陆省份成为年出境人次增长最快的城市。

同时,在旅行目的地的选择上,一般会有一个进阶过程,从国内到境外,从大众目的地到小众目的地。据飞猪报告显示,年轻消费群出境旅行的TOP目的地仍是亚洲、欧洲、美国。但是年轻消费群的目的地进阶更明显,去过更多国家的年轻消费者越来越多,截至2017年去过6个国家以上的,比截至2016年增长了7%。而且年轻群体在目的地的选择上有很强的长尾特征,15%的人选择到目的地榜单20名以外的地方去。比如飞猪北极专线的购买者有60%在30岁左右,南极专线购买者有46.5%是“80后”。

值得注意的是,随着都市中独立女性意识的崛起,女性已经成为年轻出境旅行消费群的主力军。女性相较男性而言有多喜欢旅游呢?据人民网和飞猪发布的报告显示,女性已经成为年轻出境旅行消费群的主力,占比达62%,比男性高了24个百分点。除了出境次数多,女性也把“买买买”的特质带到了国外,女性消费者的平均客单价比男性高出了7.1%。此外,女性消费者的出境旅行频率略高于男性,在飞猪南极专线产品购买者中,59.1%是女性,北极专线购买者超过50%是情侣出行。

上一页1/3下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170926/31514687.html
Server: cms-8-251
Date: 2024/12/27 19:25:43

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170926/31514687.html
Server: cms-8-251
Date: 2024/12/27 19:25:43

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170926/31514687.html
Server: cms-8-251
Date: 2024/12/27 19:25:43

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170926/31514687.html
Server: cms-8-251
Date: 2024/12/27 19:25:43

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170926/31514687.html
Server: cms-8-251
Date: 2024/12/27 19:25:43

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170926/31514687.html
Server: cms-8-251
Date: 2024/12/27 19:25:43

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170926/31514687.html
Server: cms-8-251
Date: 2024/12/27 19:25:43

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170926/31514687.html
Server: cms-8-251
Date: 2024/12/27 19:25:43

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170926/31514687.html
Server: cms-8-251
Date: 2024/12/27 19:25:43

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170926/31514687.html
Server: cms-8-251
Date: 2024/12/27 19:25:43

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170926/31514687.html
Server: cms-8-251
Date: 2024/12/27 19:25:43

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170926/31514687.html
Server: cms-8-251
Date: 2024/12/27 19:25:43

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170926/31514687.html
Server: cms-8-251
Date: 2024/12/27 19:25:43

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170926/31514687.html
Server: cms-8-251
Date: 2024/12/27 19:25:43

Powered by China
China