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工商总局等十部门:强化广告导向监管 严肃查处虚假违法广告
2017-09-04 18:26:14 中国青年网
严肃查处虚假违法广告维护良好广告市场秩序工作方案
工商广字〔2017〕150号
习近平总书记在党的新闻舆论工作座谈会重要讲话中强调“广告宣传也要讲导向”。2017年政府工作报告明确指出,要整顿和规范市场秩序,严肃查处虚假广告等行为,加强消费者权益保护。为落实党中央和国务院相关工作要求,强化广告导向监管,进一步严肃查处虚假违法广告,维护良好的广告市场秩序,保障人民群众切身利益,现制定以下工作方案:
一、工作目标
为贯彻落实习近平总书记系列重要讲话精神和政府工作报告要求,强化广告导向监管,加强广告监管执法,紧紧围绕关系人民群众切身利益问题,加大对重点媒体、重点领域、重点内容广告的管理力度,严肃查处虚假违法广告,防止破窗效应,遏制虚假违法广告的反弹,加强部际联席会议成员单位之间的协调配合,保障广告市场良好秩序,促进广告市场环境持续好转。
二、工作重点
(一)加大对含有不良影响内容广告的查处力度。切实加强广告导向监管,对涉及导向问题、政治敏感性问题或者具有社会不良影响的广告及时调查,快速处置。严厉查处使用或变相使用国家机关、国家机关工作人员的名义或形象等具有不良影响的广告,严肃查处含有妨碍社会公共秩序和公序良俗的广告。严禁利用党和国家领导同志名义、形象作广告宣传,严禁利用敏感人物、敏感事件进行宣传炒作,严禁借党的十九大进行商业炒作。对在网上发布的借党的十九大和中央领导人名义进行商业炒作的信息第一时间严控处置,坚决维护好广告宣传的正确导向。
(二)继续严肃查处含有“特供”“专供”国家机关内容广告。认真排查在广告宣传、商品包装上使用“特供”“专供”及类似内容的情况,依法严厉查处相关违法行为,有效治理滥用“特供”“专供”国家机关等类似内容的违法广告。
(三)加强重点领域广告监管执法力度。药品、医疗器械、保健食品、食品、医疗服务事关人民群众生命安全,社会高度关切,群众反映强烈。要回应社会关切,保护人民群众身体健康和生命安全,加强重点领域广告监管。对医疗机构、药品、医疗器械、保健食品的生产者和经营者,要加大监管力度,发布违法广告的,要严肃查处。对社会广泛关注的利用健康养生节目(栏目)等形式,冒用医疗机构资质或医师执业资格违法、违规推销药品、食品的,要严肃查处,涉嫌犯罪的,要依法移送。金融理财、收藏投资事关群众切身利益和社会稳定,要继续加强对金融理财、收藏投资等领域广告违法行为的监督检查,切实保护公众合法权益。
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