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“中国果酒科技峰会暨中国果酒品牌计划”启动仪式京举行
央广网北京9月3日消息(记者雅萍)9月2日,“中国果酒科技峰会暨中国果酒品牌计划”启动仪式在京举行。本次活动以“做大做强特色产业 助力扶贫创业”为主题,旨在凝聚智慧,抱团发展,为推进我国果酒产业可持续健康发展、推动地方脱贫工作、促进“三农”发展事业贡献一份力量。
做大做强特色产业 推动地方脱贫工作。
中国农村技术开发中心副主任、中国农业技术推广协会高新技术专业委员会理事长赵红光出席会议并发表致辞。联合国食物安全委员会高级专家指导委员、国家食物与营养咨询委员会委员、国家食药同源产业科技创新联盟专家咨询委员会主任委员梅方权,西北农林科技大学葡萄酒学院终身名誉院长、中国果酒产业科技创新战略联盟首席专家李华教授,中国农业科学院农产品加工研究所所长、国家食药同源产业科技创新联盟专家咨询委员会理事长戴小枫,中国果酒产业科技创新战略联盟理事长赵宏友,府谷县聚金邦农产品开发公司董事长刘子贤,山东皇尊庄园山楂酒有限公司总经理刘甲伟,互联网品牌营销专家潇彧,人民日报社资深记者蒋建科等出席会议并做主旨发言。会议由中国农村技术开发中心调研室副主任、中国农村科技杂志社社长王强主持。
参会嘉宾来自各地方政府、科研院所、企业、农业合作社等组织,并有300位大众品鉴团现场参与果酒品鉴与交流活动。会上启动了中国果酒品牌计划,中国农村技术开发中心卢兵友处长宣读第一批品牌入选企业名单。
中国果酒品牌计划正式启动。
中国果酒产业科技创新战略联盟理事长赵宏友在大会上做了品牌计划的解读,他指出,品牌是一种无形的资产,是企业和产品的生命,如果没有品牌,没有诚信,品牌就无从谈起。其次企业品牌的建设要以诚信作为基础的,果酒的产品质量和产品特色,要作为核心,才能培育消费者的信誉和认知度;他呼吁,所有的果酒企业和果酒人在现阶段一定要在产品的打造和建设上,夯实中国果酒品牌这一核心的要素。
赵红光副主任在致辞中讲到,创新驱动发展和绿色发展理念对果酒产业发展有更大的指导作用;要大力实施创新驱动发展战略,进一步推动特色产业集群发展。现阶段,果酒迎来了前所未有的发展机遇,越来越多的研究者和学者看到了发展前景,他说,为了规范和推动我国果酒产业的发展,中国农村技术开发中心联合西北农林科技大学葡萄酒学院、中国食品发酵工业研究院以及相关企业,开展了发酵型果酒通用技术行业标准的制定工作。制定行业的标准,将是规范我国果酒产业发展的重要举措,会弥补我国果酒推用技术标准方面的空白,相关的企业会参与到工作中来。
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