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2017中国(龙岗)跨境电商产业峰会暨外贸转型论坛深圳举行 工厂转型跨境成热点

2017-09-02 00:30:51   央广网

央广网深圳9月02日消息(记者大为)8月31日,2017中国(龙岗)跨境电商产业峰会暨外贸转型论坛在深圳隆重举行,这场聚集了跨境出口电商的精英大咖,以及全国各地超过600的跨境从业者的高峰论坛,探讨了中国制造转型跨境出海遇到的难题,弯道超车需要的制胜之道。本次跨境电商产业峰会由亿邦动力主办,中国邮政速递物流股份有限公司全程总冠名,深圳市互联网贸易交流协会、深圳市电子商务服务中心、深圳市跨境电子协会、深圳市跨境供应链服务协会等多个单位为来宾精彩呈现本次盛会。

“中国跨境看深圳,深圳跨境看龙岗”这句话的流传是有根据的。据统计,2016年深圳市电商交易额突破2万亿元,跨境电商交易额超过400亿美元,同比增长37%,深圳作为我国外贸出口第一城市,全国超过60%跨境电商出口企业集聚于此,而龙岗占据了深圳跨境出口的60%。在这个具有成熟电商条件,产品供应链、物流、支付、通关等资源都丰富的地方,跨境电商突围的方式还需靠这三大法宝。

据了解,截至2016年,龙岗区内跨境电子商务交易额主要为跨境B2B,涉及企业6000余家。这些企业都拥有着自己的工厂,强劲的产品供应链带来的低成本是其最大的优势,然而转型跨境电商却会面临着新一轮的革新。图腾体育用品、深圳微笑地球控股集团等超级大卖,用实际经验来告诉出口电商从业者,工厂转型需要先转变传统思维。一是从先看自己有什么产品,再通过线上线下的渠道去找客户的旧思维,转变到先调查好用户市场需求,再去生产产品。在产品的质量把控上,将以往跨境B2B的生产方式转变直面B2C用户端,实实在在提供质量高的产品,才能俘获消费者的心。二是在组建团队上,也需要寻找新适合的跨境电商人才,并非以往经验至上的外贸业务员,而是学习能力强的电商人才,其对于平台的运营,以及政策变动都能及时调整。三是要有知识产权的意识,以往工厂做代工,只需要生产产品,其他的不需要管。而现在直接面对终端消费者,需要有自己的商标和品牌意识,这是在不侵犯别人知识产权的同时,保护好自己的知识产权。无论是跨境B2B还是跨境B2C,想要做好跨境出口电商,除了要有好产品,物流、支付、营销等环节都很关键。配备专业人才,以及寻找到合适的服务商也是一大法宝。物流在销售的占比中达到25%-30%,这是决定电商利润的关键环节。以往做传统贸易的工厂不够重视物流,发货都用传统海运,或者客户自己找办法运输。一旦转入跨境电商,工厂需要有一套自己的物流解决方案,以前走海运成本比较低,现在直接销往C端,成本高。因此工厂要去了解物流的解决方案,在竞争上,唯一能大量节约成本的就是物流。但物流最重要的是要稳定,不是便宜。直邮在中国跨境电商中占有非常重要的位置。特别是出口电商,性价比高的直邮服务,让中国产品获得了更好的价格优势。而中邮则占据出口直邮绝大部分份额。

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