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《闸蟹寄递行业解决方案》发布 为湖北蟹品牌建设保驾护航
2017-09-01 09:36:22 中国青年网
人民网武汉9月1日电 (王郭骥)8月31日,2017年《闸蟹寄递行业解决方案》在湖北武汉正式发布,引导、推动湖北省大闸蟹产业从有零散化向集约化升级进程,助力优质闸蟹保质保鲜畅销全国。
发布会上,湖北省邮政管理局局长唐顺益介绍了湖北省大闸蟹养殖行业现状。湖北省位于我国中南地区,境内水系发达,养殖面积广阔,以大闸蟹产业为例,湖北省的大闸蟹产量常年高居全国第二位。湖北出产的大闸蟹色泽艳丽、膏满黄肥、肉质鲜美,虽成熟较晚,但其销售周期可从每年10月一直延伸至来年春节前后,品质不逊于阳澄湖大闸蟹。
但依据智研咨询数据显示,全国前十大“大闸蟹品牌”中,仅有2个品牌来自江苏以外的地区。从电销闸蟹份额来看,包含湖北在内的中南诸省,比例不足10%。究其原因,湖北省复杂的地形环境使大闸蟹品牌宣传较难形成合力,缺乏龙头品牌、产业链不完整、寄递标准不统一等因素,也令湖北大闸蟹迟迟无法在全国打响名号。
此次,《闸蟹寄递行业解决方案》的发布,详述了物流、资金流、信息流、商流四流合一的综合服务、产品服务以及营运方式的优化,利用线上网络平台及线下的运输网络优势,整合资源,组织盘活产业上下游。湖北省邮政管理局局长、湖北省快递行业协会会长授予顺丰行业协会推荐物流合作伙伴称号,顺丰正积极联合蟹农、蟹商、政府、行业协会等群体,搭建平台,积极推动湖北省大闸蟹品牌建设。未来将有越来越多的人能品尝到湖北蟹的美味,湖北“洪湖”也有望成为下一个可以媲美“阳澄湖”的大闸蟹品牌。
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