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境内出境两旺 特色旅游精彩纷呈——我国居民暑期及上半年出游盘点

2017-08-31 21:40:55   新华网

新华社上海8月31日电(记者陈爱平)随着全国各大、中、小学陆续开学,暑期旅游旺季渐近尾声。业内人士指出,随着我国居民旅游消费升级,在今年暑期,我国居民境内游、出境游两旺,各类颇具特色的旅游线路不断升温。

  境内游、出境游两旺

国家旅游局最新的统计数据显示,2017年上半年,中国公民出境旅游人数6203万人次,比上年同期增长5.1%。中国旅游研究院与携程旅游联合发布的《2017年上半年中国出境旅游者报告》称,我国出境游市场的消费升级态势明显,成都、武汉等城市出境游人次快速增长,游客更愿意把钱用于旅游体验,而不是单纯购物。每年至少一次出境游,成为很多人的生活方式。

相比起出境游,境内旅游表现更为亮眼。2017年上半年,国内旅游人数25.37亿人次,比上年同期增长13.5%。国内旅游收入2.17万亿元,增长15.8%。这一增速超越出境游。

上海财经大学旅游管理系教授何建民介绍,国内旅游收入增速超过旅游人次增速显示,国内游客旅游消费支出提升。在他看来,一方面,消费升级促使更多相对高品质的产品涌现出来,另一方面,来自二、三线城市的旅游需求快速增长。

“预计今年我国居民境内游人均将达到3次。除了北京、上海等一线城市游客活跃,来自二、三、四线城市游客不断增长的需求正成为推动中国旅游行业增长的重要推动力。”携程执行董事会主席梁建章说。根据携程旅行网31日发布的财报,今年第二季度,公司在二线城市的用户流量同步增长了约50%。

亚洲航空北亚地区总裁陈凯霖亦预计,越来越多的中国二线城市居民前往境外目的地旅游,将促成更多中国二线城市前往境外目的地的直航航班开通。

  特色旅游精彩纷呈

在今年暑期,“红色旅游”“一带一路”“绿色旅游”等特色旅游线路延续了今年以来持续升温、精彩纷呈的趋势。

携程旅行网数据显示,在今年7-8月,前往北京、南京、武汉、长沙、遵义、延安等红色资源丰富的目的地出行人次明显增多。带着孩子“忆苦思甜”是不少年轻父母的选择,中学生、大学生结伴参观红色经典旅游目的地的比例不断上升。

今年1-7月,驴妈妈旅游网平台上,红色旅游的出游人次同比增长2.86倍。游客年龄有“年轻化”趋势,西安、延安和北京是国内红色旅游的最热门目的地。

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