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中国推开“流量社会”大门

2017-08-31 09:53:08   新华网

早晨上班,用手机扫码骑一辆共享单车;中午,在百度外卖点餐;下班后,躺床上和闺蜜进行QQ视频;闲暇时,利用微信做韩国化妆品代购。这是成都武侯区邢女士的一天,移动互联网与百姓生活的联系日益紧密。

据统计,截至今年6月,中国手机网民超7亿,“流量族”规模庞大。“中国已全面步入‘流量社会’。”工信部工业经济研究所所长于佳宁说。“流量社会”标志着中国移动互联网发展到一个重要新阶段,对中国的互联网生态圈、产业结构、就业创业形态、大众生活方式等都有举足轻重的影响。

手机网民超7亿

“我的生活可以说是建立在数据流量之上的。”长期在各地出差的河北省廊坊市大厂县居民张海军对笔者说,现在用手机来移动支付、娱乐、社交成为生活常态,“特别是在OA软件上网络办公,流量得全天开着。”今年,他办理了一款手机上网套餐,每月流量无限量使用。

根据中国互联网络信息中心发布的第40次《中国互联网络发展状况统计报告》,截至今年6月,中国手机网民规模达7.24亿,手机网络用户数占互联网用户数的比例提升至96.3%,两者加速重合,移动互联网主导地位强化。同时,移动互联网用户带来了海量流量的消耗。国家统计局数据显示,上半年移动互联网累计流量达88.9亿G,同比增长136.8%,预计年底将超过百亿G。“流量社会”可谓名副其实。

其中,视频已开始成为流量消耗的主源、流量经济的爆发点。据云合数据对影视剧线上播放情况的大数据统计,从去年第四季度到今年第二季度,视频网站连续剧的有效播放量增长了近20%,包括移动客户端的播放时长增长。“同时,用户看视频选择的清晰度有走高趋势,这必然导致流量消耗增多。”云合数据CEO李雪琳对本报表示。

此外,在大数据作用下,流量消耗背后的数据信息价值凸显,流量经济内涵式发展成为“流量社会”的重要标志。打开“淘宝”App,“猜你喜欢”“好店推荐”等推出常购商品,移动消费服务更精准高效。

 政策引擎添动力

业内人士指出,“流量社会”这一高速列车能够上路运行,离不开国家利好政策环境、移动互联网产业链的动力支持,电信运营商的良好通讯轨道以及市场认可度等各方面因素。2015年,国家“十三五”规划中提出“实施网络强国战略,加快构建高速、移动、安全、泛在的新一代信息基础设施”,中国基于互联网平台的信息经济时代就此开启。

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