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用大数据为企业输送中低端劳动力

2017-08-29 14:35:33   央广网

归国情·创业梦

用大数据为企业输送中低端劳动力

——海归博士李冠志的创业故事

光明日报记者 刘剑

李冠志,英国牛津大学硕士、加拿大英属哥伦比亚大学博士。从美国西雅图微软研究院,到2012年回国创立北京涌金冠泰科技有限公司,这位一直从事大数据、数据挖掘、云计算工作的IT精英,走过了一段不平坦的路。这家致力于运用大数据为企业输送中低端劳动力资源的企业,从零起步,现有企业客户上万家、个人用户600余万人,先后获得“国家千人创业大赛”“创新先锋2016”等多项创业大奖。

“越是正确的路越难走”

“达到目标会有很多条路,你可以去走捷径,但是这些路无一例外都会通往那段难走的路。越是正确的路,越是难走。但是一旦你走到了一定程度,就会豁然开朗。”谈起创业时的艰辛,李冠志不无感慨。

2010年,他以“逍遥游.COM——一个基于微博和地理定位服务的在线社交旅游服务网站”获得第五届“春晖杯”中国留学人员创新创业大赛一等奖。

“刚创业的时候方向不是很好确定,因为一旦选定方向,就要把钱和精力等各方面资源都投入进去,所以当时顾虑很多。国内的人力资源结构是金字塔式的,中低端劳动力资源丰富,但是从事这一块工作的人很少。因此,2012年回国以后,我就开始专注于如何利用大数据来解决企业中低端人员招聘难的问题。”李冠志说。

但是要做好这项工作并不容易。首先,中低端劳动力往往受教育水平不高,在沟通时会有很大的代沟和障碍,需要深入了解他们的需求。比如餐饮行业,一般工作介绍就是“工作轻松、店里有WIFI、包吃住”。

其次,如何保证企业发布的信息真实可靠。因为农民工、服务人员等没有很好的辨别虚假信息的能力,所以能不能取得他们的信任,保证他们不受欺骗,是核心问题。为此,涌金冠泰与企业合作都是采取实地签约认证的方式。

“以北京地区为例,我们会上门和企业签约,保证企业合同、营业执照、签约人身份证复印件和用工需求文件等四证齐备。四证不全或用工需求不明确的企业,我们不会为它发布招聘信息。此外,我们还会到国家企业信用信息公示系统里核实这些公司的信息。”李冠志说,“因为我是大数据出身,所以格外注重数据的真实性。”

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