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“锥子脸”渐被厌弃 “网红经济“2017年或迎拐点

2016-12-25 16:16:19   中青在线

“一个网红主播,一个网红淘宝店,还有一个包括经纪人、化妆师、摄影师、买手等一条龙的背后运营团队。”蜜播直播CEO孙洁铭认为,要打造“有市场的内容”就需要全产业链的团队运营。

资料图。中新网记者金硕摄

从吸睛到吸金,从最初的网红1.0时代到眼下成为一种互联网商业模式,“网红经济”越来越注重内容生产和价值输出,并探索可持续发展。

“团队”与“内容”也由此成为解读它的两大关键词。

在来疯直播总裁张宏涛看来,吸引用户的根本还是内容。他认为,上半场直播行业完成了从PC端到移动端的升级,下半场直播行业将进入到流量平台的内容比拼。

随着品味升级,越来越多的人厌倦了以往所熟知的“锥子脸”网红们坐在摄像头前,并没有任何实质有价值内容的挑逗卖萌的直播。在一轮轮洗礼下,为避免同质化,平台和网红都在寻找维持人气,有竞争力的新内容。

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