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茅台再表态不跟风提价:卖1200元左右差不多了

2016-12-22 05:28:11   北京青年报

当前,茅台酒的出厂价格为819元。由于供需关系的变化,茅台酒的一批价从今年6月开始上扬,到9月份增加到1000元左右。针对“茅台酒是否会提价”的问题,李保芳表示,1000元左右的价格“有效保证了企业有效益、经销商有利润、老百姓能接受,是兼顾三方利益的合理价格区间”,茅台不会急功近利,跟风提价:“不要再幻想回到茅台酒2000元的暴利时代。”李保芳说。

他介绍,茅台目前拥有2000多家经销商、专卖店,营销网络覆盖全国所有地级市和30%以上的县级市。

白酒市场低迷期间,包括茅台在内的多家白酒企业开始布局直营渠道,推“厂商联营”模式。在广东、河南建立联营公司试点。李保芳称2017年将在北京、福建、江苏、山东等地开始“厂商联营”。

茅台给出的目标是:“巩固贵州、北京两个2000吨级核心市场,打造广东、山东等六个1000级关键市场,扶持重庆、湖南等九个500吨级重点市场。”

某地打出的茅台酒广告。

茅台总结了白酒出海成绩。2016年,茅台酒出口营收增幅30%以上,覆盖亚洲、欧洲、美洲、大洋洲60多个国家和地区市场,销售收入在全球酒类产品中排名第一。“明年,茅台酒要走进非洲。”李保芳说。

刘畅分析,海外销售将是茅台未来发展的一个增长点。“以前茅台会找当地华人商会代理,希望华人带动外国消费者喝茅台,但现在是通过熟悉当地酒业渠道的国外专业经销商代理。”刘畅认为,这种代理方式的转变将会对茅台酒的海外销售产生很大影响。

“海外推广确实需要一些时间,但如果茅台最终想实现千亿规模的话,海外市场是必不可少的。”刘畅说。

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责任编辑:穆启春 CN063、李东舰 CN031
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