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B站瞄准二次元经济 或将于明年赴美IPO

2017-10-14 07:07:54   

关于B站将上市的报道,杨亮对本报记者表示不予置评。

目前国内视频网站挣钱的不多,尽管B站官方对于是否上市未作回应,但王中骁认为长期来看,国内视频网站作为大的流量渠道,登陆资本市场是早晚的事情。而且从传媒行业趋势角度来看,B站在未来发展具有较好前景。

目前国内前几大视频平台主要方向不是盈利,仍是积累用户,占据市场份额。主流视频网站需要的是头部的内容,如近期火热的《那年花开月正圆》《白夜追凶》,因为它们需要覆盖最广度的用户,各年龄层、各种职业、各种背景的消费者,在内容上这几个大的玩家无本质区别。而B站走的是差异化的内容路线,它是根植于二次元的垂直性视频平台,与主流视频网站具有互补性。

从传媒行业来看,目前互联网渗透率已经到了一个高水平阶段,流量红利逐渐式微,内容红利开始崛起,未来是好的内容能够凝结流量,“运营好内容的平台,在未来会有很大商业价值,B站深耕二次元作品,聚集二次元用户。通过二次元消费属性的变现,商业价值可能更大。”

王中骁表示若B站上市,将会面临资本市场对它的短期考核,以及它自身长期发展之间的矛盾。“资本市场一定会对B站提出现实的一些目标,比如盈利、收入等作为考核项目,在这个过程中,管理层如何去平衡是必须要经历的考验。”

如果能够成功上市,B站除了能获得融资支持外,也会为B站带来更长期的品牌效应。上市公司跟非上市公司相比,会有比较强的品牌效应,同时二次元文化其实是跨国界的文化, B站在海外上市,可以增强它在全球行业内的影响力,会有更多的人找它合作。

目前二次元市场还在快速成长中,“可能就在未来三年,二次元动漫行业会有比较明显的飞跃或者爆发式的成长,是上市比较好的一个时机。”王中骁说。

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