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逃离一线城市 共享电单车面临“生死大考”

2017-09-27 07:22:53   

小鹿单车联合创始人陈振烨告诉记者,小鹿单车不是现在才考虑渠道下沉,而是一开始就做了相关规划,只是根据市场竞争和变化情况,重新调整了企业规划的优先次序。不过他也强调,封闭式场景和渠道下沉只是小鹿单车的方向之一,小鹿单车正在探索更加创新的模式。

分析人士对电单车企业选择渠道下沉并不是十分看好,易观汽车出行行业中心分析师王晨曦在接受记者采访时认为,出禁令的城市都是共享单车全面开花的城市,三四线包括经济不发达的二线城市,共享单车推广起来都不顺利,共享电单车可能会更不顺利。

由开放走向封闭 放弃C端共享

6月底,上海电单车企业西游电单考虑的问题还是市场需求大,车辆不够用的硬伤,而现在,西游则放弃了C端共享市场,开始转向封闭式场景的开拓。西游电单CEO卞勇此前接受每经记者采访时表示,已经投入市场的西游电单车继续正常运营,同时开拓如景区、酒店、工业园区等封闭式场景的使用。

记者从西游电单处获悉,目前西游电单的企业战略已经从C端转移到了B端合作,已经合作的有昆山治安巡逻车、如家定制专车,同时还有链家等几个B端项目在接洽中。实际上,在C端共享政策没有明朗之前,西游电单就已经不打算继续发展C端的共享了。西游电单相关人士透露,当政府开始透露一些信号之后,公司就开始思考转型,改变战略。目前针对封闭式场景推出的特定车只有特定人群可以用,普通用户无法使用,“比如和如家合作,那么车只能如家的住户可以用。”

每经记者梳理发现,目前不少电单车平台都将目光瞄准了校园等封闭式场景,除了西游电单外,筋斗云、猎吧等也将重点放在了校园。

易观汽车出行行业中心分析师王晨曦认为,共享电单车在封闭式场景里运营没什么问题,因为交通环境会简单很多,风险也会小很多,但是也有明显的局限性,比如应用场景有限,盈利也有限,不是最好的转型方式。

未来:政策成融资“拦路虎”标准亟待升级

从诞生之初,共享电单车就是共享单车这一明星模式的附属品,无论是大众关注度还是资本的关注度,都远远不及共享单车。虽从共享电单车这个垂直领域切入,主打10公里以内短途出行,试图弥补共享单车的不足,但最终也并不让投资人买单。加之,政策的干预,共享电动车未来堪忧。

9家企业融资总额仅3.05亿

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