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逃离一线城市 共享电单车面临“生死大考”

2017-09-27 07:22:53   

京、沪存量车运营面临尴尬

虽然上海此前表示不再发展共享电单车,但是早期投放市场的车并未受到影响,以享骑、西游电单为代表的共享电单依然在正常运营,但仅限存量电单车。

北京的共享电单车命运和上海类似,根据公开信息,目前北京有7号电单车、小蜜单车、芒果电单车、小鹿单车、电斑马、猛狮电单车6家共享电单车企业,总计投入路面的共享电单车数量为4万辆。

今年5月,交通运输部不鼓励共享电动单车消息之后,北京市工商局朝阳分局曾对7号电单车、小鹿单车、芒果单车、小蜜单车等经营共享电单车的企业进行了约谈,要求企业对于已投放的电单车在规定时间内全部回收,后续如再投放相关产品,必须先取得相关牌照和执照。

相比杭州的直接封杀,北京、上海、深圳等地的监管态度较为宽容。深圳今年初曾叫停7号电单车,但7号电单车相关负责人表示,4月份7号电单车已被深圳交警局邀请回去,在大鹏湾试点投放。

祥峰资本合伙人赵楠告诉每经记者,很多“电单车”在城市里灰色发展,可能是当地的监管部门认为“电单车”在当地还没有发展出太大的市场,所以没有动用太多资源去监管。另外,一些“电单车”在校园、产业园等半封闭的场景里运营,而非在完全开放的城市里运营,某种程度上也规避了监管。

业内人士分析,目前多家电单车依然低调运营的原因是政策并未对市场上的存量共享电单车做出明确规定,企业也在观望。未来一线城市对存量共享单车的监管思路是强制停止还是任其滋长、倒逼政策调和,依然是个未知数。

转型:逃离一线 部分企业放弃C端共享

共享电单车企业的转型迫在眉睫,尤其是对将共享电单车作为唯一业务模式的创业公司。在政策尚未完全明朗的情况下,共享电单车企业纷纷改变战略,开拓封闭式场景、下沉渠道,去那些对共享电单车更加包容的二三四线城市谋求转型,希望能在凄风苦雨中“赌一个未来”。

逃离一线城市 渠道下沉

《每日经济新闻》记者多方采访获悉,包括享骑、小鹿单车在内的多家公司已经开始了转型的摸索,电单车投放量最大的享骑选择在维护好上海存量单车的基础上,开拓二三线城市市场,进行渠道下沉。

享骑运营总监钱赟透露,从5月份开始享骑就没有继续在上海投放新车,从那时起,享骑就开始渠道下沉的准备。记者注意到,9月22日,享骑在西安投放了一批新的共享电单车。享骑方面透露,在全国的投放量已达15万辆。

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