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用60%股权换取1.2亿美元 拉勾能从前程无忧获得什么

2017-09-27 07:22:53   

不过在垂直招聘之外,拉勾网开始拓展新业务,2016年在B端市场推出了HR SaaS业务“拉勾云人事”,2017年也开始在C端市场拓展职业教育业务“Offer工场”,拉勾网创始人许单单将之称为杠铃战略,认为两端业务更能强化招聘的壁垒。

目前拉勾网的业务主要分为招聘业务、HR SaaS和职业教育三块,这三块业务在拉勾网未来的发展过程中分别扮演了不同的角色。

在许单单看来,招聘仍然是拉勾网的核心业务,也是拉勾网核心利润的来源,招聘业务对于未来来购物谋求独立上市意义重大。而职业教育在拉勾网的业务版图里更多承担的是防守者的角色。由此来看,拉勾云人事则是拉勾网未来重点发力的方向,也是支撑起拉勾网未来想象空间的重要基石。

云人事能带来多大想象空间

许单单在做SaaS的过程中发现,如果未来有其他人力资源SaaS平台做大了,就会变成人力资源管理的流量入口,招聘官们通过它来挑选简历、进行招聘。一旦这些SaaS公司涉足招聘业务,可能就会对拉勾等招聘平台带来非常大的威胁。而且许单单判断,SaaS将会是未来的趋势,并且拥有非常大的空间,拉勾必须在这一领域发力。

许单单向媒体透露,正是基于这些判断,拉勾才主动找到了前程无忧。前程无忧不仅拥有海量的传统行业的客户,也拥有中国最大的校园招聘渠道,能够帮助拉勾网拓展招聘业务和Offer工场业务。同时,前程无忧的客户也会成为拉勾云人事的资源池,帮助拉勾云人事从互联网垂直行业走出去,直接接入全行业的企业客户,这些资源恰恰是SaaS业务最难也是最核心的资源。

拉勾云负责人路晓曼在接受《每日经济新闻》记者采访时表示,拉勾云人事的目标对象是500人以下的小公司,通过标准化、可迭代的SaaS产品收割大量企业客户。对于未来的定位,拉勾网将会是人力资源的入口或人力资源服务的平台。

不过在人力SaaS领域,其竞争激烈程度也不输于招聘行业,《每日经济新闻》记者在IT桔子通过关键词搜索,B轮以上尚在运营中、提供人力资源服务的企业共有65家,包括新三板上市公司北森、大易科技,处在C轮的51社保网,B轮的有金柚网、e成等企业。

而且根据北森及大易科技发布的财务数据来看,经营业绩并不理想。北森2016年营业收入为1.82亿元,归属于挂牌公司股东的净利润为-1.1亿元,较上年同期亏损有所增加;2017年上半年北森在营收增长的同时,亏损面再次放大,经营活动现金流缺口超过8000万元。

而大易科技2017年上半年、2016年度、2015年度,公司净利润分别为-994.5万元、-1637.6万元、-981.1万元,各期持续亏损且亏损幅度持续放大,同期经营活动产生的现金流量净额分别为-624万元、-1300.8万元、-644.4万元。

虽然北森及大易科技持续亏损,但是在投资机构和软件巨头看来,人力SaaS领域是值得投资的。8月8日,北森以每股超过40元的价格向上海创稷等投资机构成功募资1.8亿元;8月21,用友网络发布公告称,其和股东北京用友企业管理研究所有限公司合计收购上海大易科技股份有限公司827.8万股股票,约占大易科技总股本的46%。

不过,对于两年后想要IPO的拉勾网来说,这显然不是他们想要的。人力SaaS只是Oracle、金蝶、用友等企业业务里面的一部分,而以人力SaaS为主业的北森、大易科技却都持续亏损。对于接下来如何整合前程无忧的资源进行破局,拉勾网并没有直接回应,认为当下还需要把更多的精力放在公司产品和用户体验上。

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