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积极拿地 长三角城市群成房企“补仓”热点

2017-09-26 07:12:54   中国经济网

企业拿地方式也呈现多样化,其中,并购形式以及联合体拿地成为今年上半年来主要的拿地方式。从并购来看,以融创中国为例,据不完全统计,融创上半年收购13个万达文旅项目约5000万平方米,加上一二线联动,其土地储备已经超过2亿平方米。从联合拿地看,以万科为例,按建筑面积计算,其有64.7%的新增项目通过合作方式获取。

《2017年中国城市价值白皮书》显示,一二线热点城市仍是房企的投资重点,如长三角城市群的南京、杭州、上海、合肥等,中西部城市群的重庆、武汉、成都等,珠三角的广州、佛山等,以及环渤海的北京、天津、济南等城市土地成交依旧活跃。

房企拿地最看好长三角城市群

根据克尔瑞数据,今年1~8月,TOP30房企在四大区域的新增土地金额中长三角区域占到34%,其中六成土地位于三四线城市。

据万科披露,其在长期重点观察的14个城市发现,土地市场方面,今年第一、二季度的土地溢价率分别为25.8%和40.3%,相比去年同期明显下降,部分三四线城市的土地均价和成交溢价率则有所上升。

龙湖集团相关负责人对《每日经济新闻》记者表示,2017年上半年,龙湖主要聚焦于在具有潜力城市群布局,成功获取40幅土地,平均楼面地价为5930元/平方米,并且首度进军合肥、深圳、香港、保定、福州五个城市,覆盖城市已增至31个。

上海易居房地产研究院研究显示,郑州和合肥作为中部较为优质的城市,这两年一直成为房企拿地的重点区域,土地供应不断增加,其中郑州土地储备面积增幅达38%。无锡、中山和惠州土地储备面积增幅位列前三,分别为255%、182%和139%。

今年以来,由于大部分热点城市采取了“限价+摇号”等方式来严控高地价,房企已不再热衷在核心城市争抢高价地块。反而将目光转向了都市圈周边的三四线城市,诸如惠州、保定、无锡、嘉兴等城市开始掀起土拍热潮,迎来了楼市发展的新契机。

龙湖集团CEO邵明晓在2017年中期业绩会上表示,龙湖一直聚焦一线和二线核心城市,择机进入到大都市圈的一些周边城市,这个策略没有变。

《每日经济新闻》记者梳理了2016年以来龙湖土地储备情况后发现,其新增土储的城市群正在变化。2017年上半年,34.5%位于环渤海区域,32.8%位于长三角地区,14.1%位于华中地区,11.7%位于西部地区,6.3%位于华南地区,0.6%位于香港地区。与2016年同期相比,长三角地区以及华中地区的土地储备明显增加,分别增长14.5和12个百分点。

两年前,远洋集团调整拿地策略,退出三四线城市,2017年半年报中显示,上半年总土储中99%均位于一二线城市,其中北上广深四大一线城市的占比高达57%。

融创半年报显示,96%的土地储备分布在一线、环一线及核心城市,从销售情况来看,天津、重庆、无锡在当地销售排名第一。融创中国内部人士告诉《每日经济新闻》记者,下半年融创货值最大的五个城市分别为天津、西安、重庆、北京、杭州,其中天津有20个项目,货值为472亿元。

万科上半年投资布局聚焦于核心城市经济圈,按建筑面积计算,上半年新增项目77.5%位于一二线城市,按投资金额计算,91.9%位于一二线城市。其上半年还新进入哈尔滨、石家庄、兰州等城市。

王梦雯对《每日经济新闻》记者表示,从城市发展路径来看,房企拿地布局多立足于城市群,而长三角区域的交通路网发达,经济发展和城镇化水平较高,整体城市圈发展相对成熟,成为开发商拿地首选。

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