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佣金率高涨 险企与银行“闹掰”?

2017-09-25 08:41:53   中国经济网

事实上,在招商银行的半年报中也有所提及。对于代理保险收入下降的原因,招商银行解释说,随着监管政策的趋严,代理保险业务受到较大冲击,收入增长面临一定压力。

从去年3月保监会下发规范中短存续期人身险产品的文件起,监管力度不断加强。今年7月28日,保监会发布《关于征求对保险资产负债管理监管规则的意见及开展行业测试的通知》,在负债端强化对中短存续期产品的监管力度,将业务规模与资本和净资产挂钩。

在这场穿透式监管下,以万能险为代表的中短存续期人身险产品销售情况每况愈下。保监会公布的数据显示:上半年人身保险业务实现原保险保费收入18287.71亿元,同比增长26.03%。其中,万能险占比降至17.4%,下降了19.45个百分点。

近几年,受益于中短存续期保险产品的热销,银保市场规模实现了快速发展。公开资料显示:2014年至今,工商银行代理销售的五年期以内的保险产品达到了6600亿元,手续费也有数百亿元。在这部分业务中,中短存续期产品尤其是万能险产品占比并不小。

建设银行一位一线业务人员告诉《国际金融报》记者:“基本上万能险已经停售,现在最短期的产品是5年期。其实,自从监管新规出来以后,保险产品在银行渠道就不是太好卖了。客户在这方面还是很敏感的。”

李霄光却给出不一样的解读。在他看来:“保监会加强对中短存续期保险产品的监管,倒逼保险公司对产品结构进行调整。这种转型对银保渠道的影响几乎是颠覆性的,可以说是毁灭性的打击。很多银保渠道的销售人员只会卖理财产品,让他们卖保障型、中长期产品,并不具备这样的专业能力。”

那么,对于银行系保险公司,银保渠道的手续费及佣金是否有优惠?银行会不会区别对待?一家银行系保险公司有关负责人告诉《国际金融报》记者:“并没有感受到什么特别待遇,不过,银行确实会优先推荐有‘血缘关系’的公司产品。”

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