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中国光大银行与青海省共推省级电商平台

2017-09-22 17:02:01   中国经济网

 精准助农 开创金融电商扶贫新模式

打赢脱贫攻坚战,关乎全面建成小康社会,因此,积极探索创新扶贫体制机制、引导贫困群众激发内生动力、推动涉农产业链纵深发展是光大银行金融电商精准扶贫的信念宗旨之一。

本次中国光大银行与青海省商务厅联合,将积极通过“变输血为造血”,在做好产品质量把关和来源追溯的同时,重点促进贫困地区农户的特色产品实现市场化扶贫开发的转化,探索金融电商精准扶贫的新路径。

据悉,“青海·购精彩”商城在2017年8月全面参与到“中央电视台广告精准扶贫”项目,推出具有帮扶性、公益性的扶贫项目,单独开设扶贫频道用于销售扶贫项目指定产品,将青海本地农民制作的手工艺品、农副产品等加入平台商城,帮助其推广盈利,实现零利润再补贴,使扶贫对象的利益最大化。“青海·购精彩”首期上线的扶贫产品包括菜籽油、蜂蜜、藏羊肉、特色手工艺品等。

此外,“青海·购精彩”还利用光大银行全牌照优势,为合作农户企业配套金融服务,在青海省范围内为优质农特产品寻求上下游合作,实现精准扶贫和企业效益的双赢。

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