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滴滴总裁柳青:新兴国家正引领全球产业创新

2017-09-22 11:22:19   中国经济网

又如拼车成交量增加。拼车正是一个非常考验技术实力的功能,滴滴刚上拼车时一些司机乘客抱怨走回头路、效率低等,经过一段时间的优化,尤其上线了站点拼车后,体验越来越好成了滴滴用户一致的感受,无怪业务量增长迅速。柳青在纽约透露的数据是,如今每天有400万人使用滴滴的拼车服务,而一年多前的数据是200多万。

在运营重点上面,一线城市共享出行渗透率相对较高,今年以来滴滴也把更多目光投向了三四线城市以及部分二线城市。这些地方共享出行起步相对更晚,但用户有大量出行需求,而且按照交通部的说法,上述地区“公共交通服务保障的能力客观上讲还是比较薄弱”,这些都为滴滴进一步深耕二三四线城市提供了客观条件。不少城市在这一年来增长迅速,来自滴滴内部的数据显示,西南的贵阳,一年来共享出行交易量增加了3倍以上。

滴滴平台还新增了优享、共享单车等产品,这进一步丰富了滴滴一站式出行平台的产品构成,给用户更多选择,也自然增加了用户量和交易量。优享是滴滴今年的战略级产品,定价介于专车和快车之间。据媒体报道,优享的订单量已经超过了150万。

柳青透露的第二个信号是,智慧交通正成为滴滴发展的新引擎。柳青说,技术创新正减低拥堵,节约时间。中国有20座城市与滴滴合作,使用人工智能交通技术,重新设计信号灯系统和行车道,测试区域内的交通拥堵时间改善的幅度高达20%至40%。

来自滴滴内部的信息显示,智慧交通是滴滴今年的五大战略之一。滴滴希望将平台丰富的数据应用于实践,协助城市交通管理者进行城市治理,以科学规划、缓解拥堵。以济南为例,滴滴近期在济南潮汐特性明显的旅游路在晚高峰时段试运行了潮汐车道,让双向3+3一共六车道变成了4+2两条车道,显著改善了拥堵方向的交通情况。同时,滴滴对经十路等地的红绿灯进行了配时优化,让他们变红变绿的运行更加“聪明”。

滴滴参与的济南旅游路潮汐车道

根据济南市交警支队交通处副处长王峰的说法,滴滴的机动车实时动态数据价值很大,通过数据共融平台,可以推导出路口的全量交通数据,将数据输入模型中,通过调整参数,“仿真”出不同优化方案实施之后的交通通行状况,从而给出最理想的优化方案。优化方案上线之后,济南交警还可以根据实时的轨迹数据变化,看到配时方案的效果,进行快速迭代、优化,从而让智慧信号灯不断进化。而滴滴在济南的成功经验,正在各地不断复制。

柳青说,在中国,共享出行的渗透率只有1.5%,在全球范围内只有1%。“我们每天都提醒自己需要更努力,实现广泛合作,推动行业更快发展。”也就是说,滴滴会进一步加深和全球其他出行平台的合作,推动共享出行在世界各地开花结果。这两年,滴滴投资了全球七大移动出行平台,覆盖东南亚、南非、南美等地区,多为一带一路沿线国家。滴滴希望自己在中国淬炼的经验,能为这些国家带来价值。

除了资本合作,滴滴还为这些国家的合作伙伴带去了技术、产品,以及成立五年多来发展的经验。本月初在北京,滴滴投资的巴西99、印度Ola以及南非的Taxify等平台纷纷表示,在和滴滴合作中深入了解了其成功经验,这为他们的发展带来了积极启示。同时,滴滴在国内的智慧交通实践也引起了美国、韩国、以色列、新加坡等国家城市管理者的兴趣,和滴滴进行了不少交流。

用柳青的话说,未来的城市是立足于人,立足于人与人之间强韧的纽带。“今天我们站在这样一个重要时刻,大家必须挺身而出,通力合作。我们会将高速路和停车场还给公园和学校;将平静还给繁华都市中的心灵;将城市还给人。”

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