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中国互联网市场“大而独特” 用户为何“喜新厌旧”?

2017-09-22 07:42:46   中国经济网

中国网民更愿意接受新的应用,但抛弃应用的速度也更快。很多新兴应用在中国的渗透速度超越了美国,中国即使三线以下城市的人均APP安装量都高达38个,但与此同时,中国高达43%的APP仅被使用1次,美国只有25%;中国仅有15%的APP能呗使用10次以上,而美国这一比例则有37%。

用户网购更频繁

中国网民PC端和移动端的网购频次都远高于美国。每周PC端网购1次及以上的占比为64%(美股:34%),移动端网购占比则更高,达70%(美国:43%)。

竞争激烈

近年来中国互联网行业的几大风口,如团购、P2P信贷、网络直播,无一不呈现出竞争迅速白热化、高峰期企业数量众多,但企业存活率低的现象。中国企业数量多达美国巅峰期企业数量的10倍甚至数十倍,并且起伏波动剧烈。2010年兴起的团购网站,在2011年高峰期数量达到惊人的5000家,之后三年骤降至200家。P2P网贷也曾吸引众多行业参与者,在2015年高峰期达3400家,之后短短一年大批“阵亡”,降至2300家。

逐渐形成“生态化”

百度、阿里、腾讯在不同行业都有涉猎,培育起大量细分领域的领军企业,比如阿里持股的微博,百度持股爱奇艺、携程,由阿里和腾讯共同持股的滴滴等等。围绕中国互联网行业的各个板块展开激烈竞争。

更容易“一夜成名”

对比美国,在中国互联网行业更容易“一夜成名”。中国的独角兽公司(估值10亿美元以上)平均成长期是4年,而美国则要花费7年。其中,在中国2年内成为独角兽的占比为46%,而美国只有9%。

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