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开心麻花A股失意 盼着《羞羞的铁拳》国庆档票房得意

2017-09-21 07:02:16   中国经济网

另一方面开心麻花IPO中止的背后,今年上半年的业绩成绩也不太如意。

根据开心麻花半年报显示,2017年上半年,开心麻花归属于挂牌公司股东的净利润为2635.28万元,相比上年同期下降了19.43%。

面对公司净利润下降,开心麻花在公告中解释,主要是由于公司演出业务场租成本及人工成本和费用较上年同期上升所致。

●开心麻花的“铁拳”够不够硬?

开心麻花资本道路的暂停并不妨碍其电影行业的继续探索,公司第三部电影《羞羞的铁拳》已经定档国庆。

开心麻花第一部电影《夏洛特烦恼》票房口碑双丰收,第二部《驴得水》口碑虽好,票房却少了很多。开心麻花的第三部电影《羞羞的铁拳》成效尚难定论,但前两部电影树立的喜剧品牌,让观众对这部电影充满了期待。

从目前的公开信息可以看出,和前两部电影一样,《羞羞的铁拳》也改编于同名话剧,并由原话剧导演担任电影导演,影片的故事和笑点都经过了舞台的反复检验与锤炼,影片质量应当还是有一定保证的。

《羞羞的铁拳》由开心麻花、新丽电影、猫眼电影联合出品,由猫眼电影负责发行,制作、发行班底都具有一定实力。影片的宣发效果也算不错,它不仅在各地路演中均取得了较好反响,更搭上了爆款电影《战狼2》的顺风车。《战狼2》母盘搭载了2分39秒预告片,这种行为日前引发诸方争议,闹得沸沸扬扬;此次事件中最大的受益者,是那五只预告片,《羞羞的铁拳》就是其中之一。

然而人气逆天的《战狼2》对该影片的宣传作用似乎有限。今年国庆档有15部影片上映,堪称火爆。根据凡影监测平台的数据显示,在国庆档重点影片中,《羞羞的铁拳》的知晓度与热衷度仅排名第五。

尽管邓超主演的《心理罪之城市之光》已经宣布退出国庆档,但冯小刚导演的《芳华》、成龙主演的《英伦对决》、李晨范冰冰主演的《空天猎》这三部大制作电影仍然得到了更多观众的关注。

喜剧向来是开心麻花的拿手好戏,在国庆档也并不是独一份的,它这次碰到了旗鼓相当的对手——同体量、同题材、由大鹏导演的《缝纫机乐队》,将与它狭路相逢。《羞羞的铁拳》能否在国庆档突出重围,还需要经历观众的考验。

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