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魏建军失去中国汽车首富头衔 SUV市场面临重新洗牌

2017-09-20 18:57:06   中国经济网

生怕员工堕落也是魏的心结,以至于长城的装配工厂有着“保定第三监狱”的绰号。如果说为了保持廉洁管理聘请第三方机构秘密侦查员工以及供应商行为,导致采购员经常乘坐几个小时公交并自带馒头、咸菜和水拜访客户还能算作“佳话”,那么规定同事婚礼红包超过50元、居住本厂小区同为长城员工的夫妻吵架、进入厂区时达不到“五秒七步”悉数扣钱,甚至员工购买厂区门口小贩商品同组直接领导连坐罚款,就难免争议多多。

有消息指,长城汽车一年仅各种事项罚款金额即高达数千万元。

另一个“雷同”,是对帮助自身起家且博得一世富贵车型的执念。从1908年至1927年,福特20年内推出的T型车共计15348781辆,高峰期时年产高达200万辆之巨。当然,其中绝大多数是他钟意的黑色。而魏建军自2005年推出哈弗SUV之后,对于这种迥异于中国乘用年市场主流的家庭经济型城市越野车型的偏爱,亦是与日俱增。仅2012年至2016年间,哈弗老款即售出1626232辆,5年内增长4.19倍,以至在连续多年保持“SUV”中国销量冠军的同时,魏开始觊觎世界SUV之王的名衔。

不败神话能否延续?

事实证明,没有什么会永垂不朽。面对通用汽车的强劲挑战,亨利·福特不得不狂掷2.3亿美元重组生产线以推出A型车,而曾经一统天下的黑色也早已让位于卡其棕、草原绿、碧海蓝。魏建军也非冥顽之人,尽管作为一个定位理论的忠实信徒,他依然坚持不实现SUV全球称冠绝不进入轿车领域的观点(目前长城位列第四)。不过超过5年生命周期的哈弗H6经典款终究要走进历史博物馆,而更换了动力系统的H6改进升级版以及以他本人姓氏命名的“WEI”系列,将成为长城汽车转型的胜负手。

记住,2017年不是1927年,405亿身家的他也不能如财富敌国的享利·福特那样,通过神话的名声和上下游全产业链掌控迅速完成跑道切换。股价上错过A股“漂亮50”行情和十年内仅见的港股长虹还是小事,将同业首富之席让位公司股价一年半劲升6倍的吉利汽车李书福也未必需要太当真。真正的麻烦,在于净利锐挫50%的2017年中报结合包括吉利在内业内对手大幅入侵SUV市场的态势,他还有机会延续长城SUV不败神话吗?

缺乏国际投行支持下,针对菲亚特克莱斯勒旗下“Jeep”品牌的并购兴趣或许只能当作一种“单相思”—毕竟7年前18亿美元纳入沃尔沃,李书福的天时、地利、人和很难重现。而9月10日有关中国可能步英、法后尘,出台淘汰汽油、柴油发动机汽车时间表的消息,更令魏建军处于为难境地。

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