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人民日报点赞滴滴国际化:为金砖国家伙伴带来启示

2017-09-15 09:46:53   中国经济网

创新合作模式,带去资本、技术、经验“三驾马车”

“不是跟当地的企业竞争,不是去颠覆当地传统的行业,而是把中国的技术、资本、经验新的‘三驾马车’带到当地,和当地共赢共发展。”9月8日,面对海内外专业人士,程维在金砖国家分享经济论坛上详细阐述了滴滴的国际化思路。

2015年,滴滴首次投资东南亚移动出行平台格步,开启其“出海”的第一步。两年间,滴滴连续战略投资莱福特、欧拉以及九九约车等各地区领军的打车软件企业,还收购了优步中国,与优步全球形成了投资关系。

在这个过程中,滴滴更多是通过入股或战略合作的方式,输出其在国内市场培育出的领先技术经验,进而与当地合作伙伴共同打造出行网络,实现业务与资本在海外的全面布局。与格步的合作正体现了这一点。

自2015年起,滴滴与格步建立了紧密的合作伙伴关系,通过分享大数据积累及多元化业务的运营经验,积极在技术、产品、运营、业务规划等领域合作,携手打通本地优势资源,还将顺风车业务引入东南亚。两年来,滴滴持续支持格步向着成为本地多元化出行平台的目标迈进,格步的下载量也逐年攀升,比2013年已经增长了360%。格步创始人陈炳耀在接受《华尔街日报》采访时表示,滴滴和格步像是互相尊重的兄弟,“这种合作保证了我们可以更好地立足当地,尊重当地的市场条件。”

“技术+资本+经验”三步走的合作模式,使得滴滴和其合作伙伴高度互信、协同向前。在金砖国家分享经济论坛上,九九约车创始人皮特·费尔南德斯(Peter Fernandez)直言,“非常自豪能够和滴滴进行合作,有了滴滴的支持和帮助,我们在巴西的业务变得越来越好。”

“滴滴在进入一个新市场时,并不是通过树立新品牌直接和竞争对手短兵相接,而是通过股权投资和技术支持的方式。”上海金融与法律研究所所长傅蔚冈认为,这给了服务业,尤其是互联网企业“走出去”提供了一种启示:中国企业可以借助技术优势在当地以股权并购的方式提供服务,从而分享新兴市场发展的红利。

分享出行领先全球,为未来交通提供智慧解决方案

“滴滴在分享出行方面已经领先世界了,相比较而言,滴滴的影响是最大的,这也是我们所有人为什么在这里(指金砖国家分享经济论坛)。”达亦飞创始人兼首席执行官马库斯·维利格(Markus Villig)在论坛上直言。

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