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携豪华阵容亮相,以合作促国际化——法兰克福车展上的中国车企
奇瑞展台的高端车型EXEED TX吸引了不少海外观众驻足
国际在线报道(中国国际广播电台记者 阮佳闻):2017年第67届法兰克福国际车展于9月14日至24日在法兰克福展览中心举办,主题为“体验未来”。多家中国车企纷纷展示了自己的最新产品,并表现出与国际同行进行积极合作的愿望。
创办于1897年的法兰克福车展是世界上最早举办国际车展的地方,也是全球规模最大的车展,每两年举办一次,素有“汽车奥运会”的美誉。但是随着数字化时代的到来,传统国际性A级车展的吸引力正变得越来越弱,再加上比起日渐增长的成本投入,体现在销售额上的成效却并不显著,因此,包括日产、三菱、标致、英菲尼迪、菲亚特等在内的多家知名品牌先后宣布今年将缺席法兰克福车展的消息。不过,即使这样,仍有39个国家的近千家展商聚集法兰,在面积超过20万平方米的场馆展示自家的重磅车型和最前沿的电动概念车,共同描绘未来出行的蓝图。而除了大众、奔驰、宝马、保时捷、宾利、兰博基尼、玛莎拉蒂、法拉利等国际老牌车企巨头之外,中国汽车品牌在本届车展上也十分抢眼。
其中,首次参展的中国奇瑞汽车股份有限公司不仅携旗下瑞虎系列来到法兰克福,更是在媒体日期间全球首发了新一代战略产品:高端系列EXEED的首款车型EXEEDTX。该系列除了搭载奇瑞3.0动力系统——即不仅有传统汽油机,同时也采用纯电动和插电式混合动力技术之外,还应用了奇瑞乃至业界最新、最高端的技术和配置:例如包括全自动泊车、预碰撞安全系统、自动紧急刹车、准自动驾驶系统的全新ADAS驾驶辅助系统,以及与百度联合开发的AI人工智能系统,能够实现人脸识别、个性定制服务、智能互联、声音控制等功能。
奇瑞总经理陈安宁告诉记者,奇瑞本次亮相在现代汽车发源地德国所举办的重要展会主要有两个目的:“一个是站在国际最高的舞台上,让世界真正认识我们这个企业的整体实力。第二个目的是在‘一带一路’上走得更远。我们的更远比较明确的目标就是西欧。我觉得中国的客户和市场现在对于互联、智能和新能源要求很强烈,同时也帮助了我们作为车厂在这些方面的高速发展。相对于很多国际的市场和车企,我们这方面有更实际的经验。我认为,奇瑞在新能源电动车与高档SUV这些产品上和国际很多企业绝对可以比一比、拼一拼。所以从这个角度来说,我们走到世界更远的市场,信心会更足。我们的愿望是真正在国际舞台上、在中国,打造出高于合资品牌产品和定位的内容。”
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