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智能手机10年 格局大变

2017-09-14 08:42:22   中国经济网

国货创新爆发压制国际巨头

国际双巨头苹果与三星的新品,似乎都没有让国内的用户感觉惊艳。而国产机近年来的崛起,更让国际巨头们领跑的脚步变得迟缓。

10年前那个山寨时代的国产手机都是压低价格以量取胜,通过薄利多销来实现利润的积累。2010年后,狂热的山寨风潮退去,原始积累后崛起的华为等中国制造商将主要精力放到产品质量、渠道深耕等方面,在中档产品市场也能与国外大厂一较高下。

小舢板们虽未都成为航母,却也打造出了一艘艘能出海贸易的万吨巨轮。

以“全面屏”作为眼下这场狙击战的最大筹码,小米抢在苹果之前发布了“全面屏 2.0”手机MIX 2。金立内置金融级双安全加密芯片的全面屏手机M7 Power也计划于9月内发布,华为搭载了四摄像头的首款全面屏手机麦芒6预计9月发布,OPPO前后均为2000万高清摄像头的拍照旗舰手机R11也发布在即。

如今要实现单款手机利润空间的突破,国货还很难达到苹果的高度,但与苹果、三星针锋相对,4K全面屏、操作系统的万能扫一扫黑科技、四摄像头、人脸解锁、视频实时美颜……从屏幕到操作系统,从硬件摄像头到软件黑科技,国产手机通过系列新机密集发布进行卡位,已经能够透支并拦截iPhone 8和Note 8的换机需求。更重要的是,国产手机多角度发力,抢先以差异化创新,既拔高了自己品牌的形象,也使得用户总感觉苹果和三星的技术并没有那么领先,压制了它们的创新亮点。

手机行业并没有永远的王者,创新缓慢就有可能被推下王位。从中低端逐步到高端市场,国产手机厂商已经占满档位,在国内群雄并起的夹击之下,国际巨头们的日子不如以往好过了。

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