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央广《王冠红人馆》财经报告:阿里试水刷脸支付,“凭脸结账”是否靠谱?

2017-09-13 11:16:31   央广网

蚂蚁金服CEO井贤栋还表示,支付宝的保障范围将从线上延伸到线下。账户资金被盗、收钱码被恶意替换、调包,扫码中病毒或木马导致账户资金被盗,都能获得相应赔付。

由此看来,"刷脸支付"的安全问题还是有保证的,它很可能成为未来一个必然的发展趋势。

三、影响--正负效应并存

"刷脸支付"的落地,意味着继现金、银行卡、手机支付之后,消费者有了更多的选择:即便忘带钱包、手机没电,也能进行支付。此外,这也意味着人机交互进入一个新的阶段:用户与机器的交互手段从最早的电脑,到手机,到现在可以脱离设备和介质的束缚,靠人本身就能完成。

根据《2017年中国第三方支付市场监测报告》,2017年一季度我国扫码支付市场规模预计超过5800亿元,同比增长606.8%。

而易观智库的调研显示,2017年第一季度,中国第三方移动支付市场交易规模达到18.81万亿元,支付宝、腾讯金融拿下了超过90%的市场份额,其中支付宝占比53.7%,腾讯金融为39.51%。微信发布的《2017智慧生活指数报告》中,截至2016年12月底,腾讯移动支付的月活跃账户及日均支付交易笔数均已超过6亿。微信和WeChat的合并月活跃账户数达到8.89亿。截至目前,支付宝实名用户超过3亿,支付宝钱包活跃用户超过2.7亿,单日手机支付量超过4500万笔。

当然,随着支付方式日趋多样化,刷手机、"刷脸"等成为未来发展趋势。这就意味着我们今后的生活很可能整天面临的仅仅是一个摄像头抑或是一个触摸屏。试想未来的生活,我们从没有营业员的智能机器上一扫,钱就被划走,机器人则将食物端上餐桌。在简单地享用完后,我们孤孤零零地钻入自动驾驶的车里,昏昏欲睡。回到家后,伴随着自动播放的音乐,我们的一天就这样过去。以现在的角度,这种生活是很多人渴望拥有的。但当这一天真正到来时,想必不少人心里会产生一种怅然若失之感。毕竟人类天生具有社交属性,多样化的发明把我们从社交圈"连根拔起",禁锢在自己的世界而缺乏与外界的深度交流,这也成为我们面对技术进步给生活带来便捷的同时,不得不考虑的负面影响。

智能时代下的生活

 四、总结

"刷脸支付"的出现对于支付市场新格局的重塑具有深刻影响。未来是否会出现更先进、新颖的支付方式,值得我们期待。同时,人类也注定面临一种艰难的取舍和平衡:如何在飞速发展的中技术潮流中放平心态,回归生活的本真?当所有看似笨拙的过程都被技术创新大大简化,在提升效率的同时,是否也失去了内心的判断和感知能力?

更多精彩内容,敬请关注央广《王冠红人馆》节目和微信公号。

央广《王冠红人馆》舆情课题组 宋佳伶

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