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直播平台开打网红争夺战

2017-09-13 07:41:33   中国经济网

而最近几日,随着嗨氏恢复了在斗鱼平台上的直播,网友和业内人士纷纷猜测:三方或已达成了某种协议。

尽管如此,业内对嗨氏的离开已经形成了不同的意见,有的对其行为表示谴责,认为在合约期内出走毫无契约精神;有观点则对其表示支持,认为虎牙无法给其创造良好的直播环境。

在嗨氏的微博评论中,充斥着不少网友的骂声。对此,嗨氏似乎没有受到影响,依然常规地推广着自己的视频地址、直播地址等。

对于法治周末记者在私信中提出的采访要求,嗨氏并未回复;同样没有就此事接受记者采访的,还有虎牙和斗鱼。

虎牙发布的民事裁定书上的信息显示,其代理律师为广东诺臣律师事务所律师。法治周末记者联系上代理律师后,对方表示图片中的内容属实,民事裁定书确实为广州市番禺区人民法院所发布,但申请财产保全的时间、财产的真实数字及其他具体的细节不便向外界透露。

“嗨氏、斗鱼、虎牙应该是达成了某种协议,如果不出意外,这件事应该就这样了。”专注于直播和网红行业的自媒体“今日网红”创始人彭超告诉法治周末记者。

彭超表示,直播平台上的主播跳槽、被挖角是很常见的事情,有相当一部分最后都是不了了之;但对于当红主播而言,由于其本身具有一定的影响力和媒体关注度,再加上高额的签约费,因此平台才会对其采取起诉、索赔等动作。

“挖角、抢人对平台和主播的影响都不好,平台是不愿意对外说太多的,能低调处理的一般都低调处理。”彭超说,尤其是考虑到最近,嗨氏并不是唯一一个陷入虎牙、斗鱼等平台“抢人”大战中的网红主播。

公开资料显示,本是斗鱼平台上的王者荣耀游戏主播一哥的“厌世小孤影”,9月9日却突然在个人微博宣布离开斗鱼,加入虎牙。

不仅是虎牙、斗鱼有“抢人”的戏份,企鹅电竞平台和斗鱼也有“抢人”戏份,8月3日,企鹅电竞平台的网红主播“张大仙”突然宣布离开,并将在斗鱼开启直播。

此外,斗鱼平台上的当红女主播“冯提莫”跟平台的合约也即将到期,其下家被传是花椒或虎牙,而对于其离开的原因,业内一致认为是陌陌直播的网红女主播“阿冷”加入斗鱼,动摇了冯提莫一姐的位置。

吸金引流能力被看重

今天还是这家平台的“一哥”“一姐”,明天就跳到另一家平台。8月15日,今日网红曾做过一个粗略统计,包括人气主播阿冷在内,至少已经有9位网红主播从熊猫、虎牙等平台跳槽至斗鱼。

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