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汤臣倍健3名股东减持476万股套现6679万元

2017-09-12 07:23:23   中国经济网

9月11日晚间,汤臣倍健还发布公告宣布拟变更部分非公开发行募集资金用途。据悉,2014年汤臣倍健通过定增方式募资18.66亿元,用于“珠海生产基地四期建设”、“终端精细化管理及品牌建设”等5个项目。

9月11日,汤臣倍健董事会审议同意公司终止非公开发行募集资金投资项目“技术运营中心项目”,并将该项目剩余的所有募集资金及利息2.04亿元全部用于非公开发行募集资金项目“终端精细化管理及品牌建设项目”的建设。

“技术运营中心项目”原计划投入募集资金2.42亿元,截至2017年9月10日,该项目募集资金已累计投入5006.54万元,该项目的实施主体是公司全资子公司广州市佰健生物工程有限公司(以下简称广州佰健)。

对于变更募投资金用途的原因,汤臣倍健解释称,近年来随着行业业态的变化,连锁经营模式在行业内的发展受到较大冲击。2015年,根据公司战略规划和经营发展需要,经总经理办公会决议通过,公司对广州佰健业务进行调整与收缩,陆续关闭所有的营养中心自营店,原负责管理的汤臣倍健营养中心联营店将全部移交给汤臣药业负责管理。“技术运营中心项目”已不具备继续实施的市场空间。

记者了解到,终端精细化管理及品牌建设项目,主要内容包括:借助全国性的主流媒体渠道,通过媒体投放等形式,扩大汤臣倍健的知名度、美誉度和顾客忠诚度;通过持续的大型品牌传播活动深化消费者的品牌记忆及关注度;通过透明工厂展示,建立消费者的信任度,确立诚信标杆企业形象等。

(实习生罗立兰对本文亦有贡献)

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