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中宠股份境外关联销售猛 财务数据打架券商定价最高28

2017-09-07 07:27:07   中国经济网

报告期内,公司主营业务收入主要源自于境外市场,2014年-2016年公司境外销售收入占主营业务收入比例分别为88.59%、87.69%和86.90%;境内销售收入占主营业务收入比例则分别为11.41%、12.31%和13.10%。

2014-2016年,内销毛利率均高出外销毛利率。宠物零食内销的毛利率高于外销,宠物零食内销毛利率分别为33.36%、42.57%、42.21%,宠物零食外销毛利率分别为17.87%、21.65%、25.69%。如下图:

第一,公司在境内销售宠物零食产品,由于自建销售渠道,直接面对经销商、零售店或最终消费者,并自行承担品牌推广、售后服务等销售费用,产品毛利率包含流通渠道环节的利润,因而毛利率高于外销产品。 

第二,境内销售以自主品牌产品为主,境外销售以OEM产品为主。自主品牌产品包含品牌溢价,毛利率高于OEM代工产品。

此外,2013年至2016年,中宠股份宠物零食产能利用率分别为105.04%、86.56%、101.51%、98.99%;宠物罐头产能利用率分别为82.26%、108.70%、101.22%、109.99%;宠物干粮产能利用率分别为3.01%、3.58%、5.99%、7.46%。

报告期内,公司宠物干粮产品产能利用率一直较低。根据招股书,主要是由于公司长期从事宠物零食和宠物罐头的生产和销售,2012年才开始进行宠物干粮的生产,目前在宠物干粮市场上,经过多年的经营积累和市场优胜劣汰,产品的市场集中度比较高,玛氏、雀巢、皇家、比瑞吉等市场先进入厂商通过多年的经营积累已经建立了牢固的品牌优势,取得了较高的市场认知度。在宠物干粮市场上,公司属于新进企业,塑造一个知名品牌,既要投入较高的广告费用,也需要长时间的市场培育和积累,因此,报告期内公司宠物干粮产能利用率较低。

2014年至2016年,宠物零食(中国产)平均售价50.22元/千克、50.29元/千克、50.14元/千克;2015年至2016年,宠物零食(美国产)平均售价76.31元/千克、74.17元/千克。报告期内公司的主要产品单价及变动情况如下表所示: 

负债逐年上升经营性现金流连续两年小于净利润

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