新闻 > 经济
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170906/31301979_2.html
Server: cms-8-251
Date: 2024/11/15 14:43:17

Powered by China
China

央广《王冠红人馆》财经报告:今日头条“挖角儿”知乎,知识经济路在何处?

2017-09-06 17:21:44   央广网

今日头条创始人张一鸣

作为公认的信息分发痴迷者,张一鸣依照"吸引用户,使用户渐渐产生依赖感之后,再将内容分发给用户"的逻辑,推出今日头条这样一个基于算法个性化推荐的资讯聚合类APP,意在获得超巨大流量。而2015年的内容分发流量大战,也让今日头条成为很多公司联合狙击的目标。腾讯在此领域推出"芒种计划",百度有"百家号",阿里有"大鱼号"。

今日头条的打法类似搬运工,在内容甚至形式上都会对标其它比较火的平台。比如此前对标微博,今日头条推出了微头条;针对知乎,头条做了悟空问答;对应快手,做了火山小视频和抖音等。

而今日头条目前发展的路径第一是做社交,用社交去带动更大的流量;第二是做内容生产。但不管是做社交还是做内容生产,其核心逻辑还是在于获取流量、走网络变现。

知乎的崛起之路

知乎是一个真实的网络问答社区,社区氛围友好与理性,连接各行各业的精英。用户分享着彼此的专业知识、经验和见解,为中文互联网源源不断地提供高质量的信息。

知乎网站2010年12月开放,三个月后获得了李开复的投资,一年后获得启明创投的近千万美元。知乎过去采用邀请制注册方式。2013年3月,知乎向公众开放注册。不到一年时间,注册用户迅速由40万攀升至400万。

2017年4月,知乎对知乎Live进行了全面升级,推出了"7天无理由退款"功能,并升级了评价体系、给予流量补贴以及更高效的版权服务。2017年8月,知乎推出新功能「想法」,形式为短内容记录,与大家所熟知的朋友圈、微博相似。

今日头条为何"挖角儿"知乎?

2017年6月,今日头条的问答板块正式更名为悟空问答。据今日头条3月份数据显示,用户每天提出1万多个问题,贡献10万多个回答。这些问答通过智能算法技术产生超过1.5亿次浏览量。由此看来,做问答是一个超级流量的发生器。而相对于靠问答起家的知乎,悟空问答是后起之秀。为了获得更多优质的原创内容,增加流量,今日头条选择从知乎"挖角儿"。

上一页2/4下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170906/31301979_2.html
Server: cms-8-251
Date: 2024/11/15 14:43:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170906/31301979_2.html
Server: cms-8-251
Date: 2024/11/15 14:43:17

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170906/31301979_2.html
Server: cms-8-251
Date: 2024/11/15 14:43:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170906/31301979_2.html
Server: cms-8-251
Date: 2024/11/15 14:43:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170906/31301979_2.html
Server: cms-8-251
Date: 2024/11/15 14:43:17

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170906/31301979_2.html
Server: cms-8-251
Date: 2024/11/15 14:43:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170906/31301979_2.html
Server: cms-8-251
Date: 2024/11/15 14:43:17

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170906/31301979_2.html
Server: cms-8-251
Date: 2024/11/15 14:43:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170906/31301979_2.html
Server: cms-8-251
Date: 2024/11/15 14:43:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170906/31301979_2.html
Server: cms-8-251
Date: 2024/11/15 14:43:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170906/31301979_2.html
Server: cms-8-251
Date: 2024/11/15 14:43:17

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170906/31301979_2.html
Server: cms-8-251
Date: 2024/11/15 14:43:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170906/31301979_2.html
Server: cms-8-251
Date: 2024/11/15 14:43:17

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170906/31301979_2.html
Server: cms-8-251
Date: 2024/11/15 14:43:17

Powered by China
China