新闻
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170906/31301971.html
Server: cms-9-53
Date: 2024/12/25 14:53:18

Powered by China
China

央广《王冠红人馆》财经报告:今日头条“挖角儿”知乎,知识经济路在何处?

2017-09-06 17:21:43   央广网

8月29日,一张知乎大V的朋友圈截图在网上流传,提及头条正在大面积以签约付费的形式"挖"走知乎的站内大V。这是继今日头条与微博接口之争后,又一次关于内容写作者的一次争夺。此次"挖角儿"对知乎影响几何?今日头条与知乎问答定位有何差异?当下的知识变现存在什么难处?今日头条未来发展方向何在?央广《王冠红人馆》为您深度解析今日头条与知乎的抢"V"之战。

一、聚焦--今日头条发起新边界战争,抢夺知乎大V没商量

8月29日,一名网友把知乎大V"恶魔奶爸Sam"的朋友圈截图发布在微博上,内容显示,"今日头条今年一口气签约了300多个知乎大V,而且还是给钱的,年收入比普通白领还高。签完之后,这些大V所有的内容不可以再发到知乎。优质的内容创作者被抢完,知乎的质量每况愈下。"据公开消息,今日头条跟知乎大V签订合作协议,给出了高报酬。每月一万到三万不等,要在今日头条旗下的悟空问答上完成一定数量的问答,同时每条问答要满足一定的字数。还有消息称这些大V的签约价格是20万每年。

这些消息一出,便引发热议。知乎上迅速产生了一个问题:"如何看待今日头条一口气签了300多个知乎大V的传闻?",迅速积累了1364个回答。其中不乏来自一些知乎大V的"鄙视",比如一位叫"张小北"的电影、编剧话题优秀回答者称,能被花钱签走的赶紧走,大家都开心。同时他还表示质疑,如果要靠这个所谓的"大V"挣钱,那请问自己本职工作做得如何了?

对于"挖角儿"事件,知乎公开回应称"有价值的知识分享,是无法简单粗暴地用批量生产的方式实现的,也无法批量计价。但是好的内容和优秀的内容生产者,一定能在知乎平台上获得好的回报"。

而今日头条的悟空问答则回复称,悟空问答的签约答主不止300人,但从未禁止任何人在其他平台发布内容。悟空问答称,现金是对知识分享的奖励,予人玫瑰者,手里不应只有余香。

 二、解析--"挖角儿"对知乎冲击性小,知识变现之路并不好走

  今日头条的崛起之路

今日头条是一款基于数据挖掘的推荐引擎产品,它自称为用户推荐有价值的、个性化的信息,提供连接人与信息的新型服务,是国内移动互联网领域成长最快的产品服务之一。它由国内互联网创业者张一鸣于2012年3月创建并于2012年8月发布第一个版本。

上一页1/4下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170906/31301971.html
Server: cms-9-53
Date: 2024/12/25 14:53:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170906/31301971.html
Server: cms-9-53
Date: 2024/12/25 14:53:18

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170906/31301971.html
Server: cms-9-53
Date: 2024/12/25 14:53:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170906/31301971.html
Server: cms-9-53
Date: 2024/12/25 14:53:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170906/31301971.html
Server: cms-9-53
Date: 2024/12/25 14:53:18

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170906/31301971.html
Server: cms-9-53
Date: 2024/12/25 14:53:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170906/31301971.html
Server: cms-9-53
Date: 2024/12/25 14:53:18

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170906/31301971.html
Server: cms-9-53
Date: 2024/12/25 14:53:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170906/31301971.html
Server: cms-9-53
Date: 2024/12/25 14:53:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170906/31301971.html
Server: cms-9-53
Date: 2024/12/25 14:53:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170906/31301971.html
Server: cms-9-53
Date: 2024/12/25 14:53:18

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170906/31301971.html
Server: cms-9-53
Date: 2024/12/25 14:53:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170906/31301971.html
Server: cms-9-53
Date: 2024/12/25 14:53:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170906/31301971.html
Server: cms-9-53
Date: 2024/12/25 14:53:18

Powered by China
China