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暴风营收增幅近七成债券融资仅3.69亿 冯鑫股权质押押率不到70%被指安全可控

2017-08-30 17:45:49   中国经济网

从财务数据上也可以看出,暴风在布局新业务时,采取了非常稳健的策略,不但融资规模相对有限,同时在融资结构上也以股权融资为主,这为上述业务在发展中规模风险奠定了基础。

此外,暴风相关负责人还向《华夏时报(公众号:chinatimes)》记者介绍,暴风上市后战略投资共6.5亿,分别用于设立子公司和参与产业投资基金。其中,设立新公司投资3.1亿,目前这部分投资估值12.74亿,增值约10亿。产业基金投资共3.4亿,除了一只已经退出盈利1388万,其他基金还在存续期,其投资组合情况非常健康。

而最关键的是,暴风稳健的发展策略还体现在将新业务发展重点聚焦在TV和VR上,并未像乐视一样在多个业务上全面出击。

资料显示,2016年度,暴风TV产品上线整一年,实现销量80万台,取得了2016年度互联网品牌电视销量第二、增长速度第一的佳绩,同时斩获2016年天猫双十一电视品类销量冠军。

此外,2016年暴风TV业收入9.3亿元,不但同比增长644%,还为公司实现了大额正向现金流,确保了TV业务未来发展的自我造血功能。

多元化可期

据暴风财报显示,暴风TV在会员付费收入方面已实现总收入6000万元,其中确认收入为4800万元,ARPU值为61元,活跃用户数达总用户的95%,日活跃用户占比为40%,用户平均日开机使用时长为5.17小时。

“这不但反应出暴风TV巨大的用户黏度,也说明暴风TV和原有暴风视频业务正在产生巨大的生态协同,这将帮助暴风实现进一步的营收增长。”有观察人士对记者分析说。

在VR业务方面,截至目前,暴风魔镜累计销量达到350万,上半年,暴风魔镜产品销量同比增长46.08%左右。为淘宝VR品类热搜词,并且成为京东平台搜索唯一推荐品牌。目前,暴风魔镜月活用户已超200万,用户使用时长超35分钟。

内容方面,报告期内,暴风魔镜不断丰富VR内容资源,上半年,上线影视资源3700余部,全景视频800余部,全景图片约60款;并且,保持每周新增更新50部内容资源,在内容更新速度和效率方面保持领先地位。

截至报告期末,暴风魔镜累计拥有三万多部影视资源,上线全景视频近三千部,全景图片近千款,打造了内容资源丰富的VR影视资源库。

而在体育和金融业务方面,尽管已经取得了不错的业绩,但暴风并未大举投入,而是采用了差异化化发展策略,来快速实现业务发展。例如,暴风体育在运营上,并未采用业内通用的“花钱买版权”的方式,而是学习了今日头条的推荐算法,并开发出独有的信息流智能推荐分发的能力。

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