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油墨与互联网营销业务承压 乐通股份营业利润降89%

2017-08-29 09:03:47   中国经济网

2015年5月,乐通股份拟通过发行股份方式定增募集资金不超过24.54亿元,用于加码公司互联网广告业务。不过该定增在2016年5月宣布终止。目前乐通股份互联网营销业务的主体仍然是北京轩翔思悦公司。

而今年上半年,乐通股份“利润奶牛”业务互联网营销收入也出现了同比下滑。1~6月份公司互联网营销业务收入同比去年下滑19.27%,利润总额为2476.84万元,同比下降13.88%。公司称,主要是因为互联网广告市场竞争激烈,同行业竞争者众多、推广形式多样化对公司广告营销业务开展造成一定压力。

乐通股份进一步表示,“北京轩翔思悦将敦促销售部门走出去,积极抢占市场先机;完善各项事务的决策程序,并根据相关要求完善内控制度,进一步降低内耗。”

另外,记者还注意到,乐通股份另一互联网广告子公司北京市乐通互联科技有限公司(以下简称乐通互联)自2015年成立至今一直处于亏损状态。对此,前述乐通股份证券部相关工作人员回应称,“互联网营销业务目前主要是北京轩翔思悦在做,乐通互联只是辅助,还需要看公司领导后续的安排。”

而对于互联网营销目前行业竞争情况,该工作人员亦表示,行业前景好导致“分羹者”汹涌而至,这也导致竞争越来越激烈。不过她同时强调,“(业绩表现)同比去年有所下降,但不代表这个行业不好,我们还是比较乐观的。”

在公司油墨业务低迷、互联网营销竞争激烈的“夹击”下,公司将如何应对?该工作人员称,“目前油墨还是公司的主营业务,后期整体的发展战略要看领导层的决策。”

(实习生李芹对本文有贡献)

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