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光大永明投连险保费劲减近八成 账面亏损扩大

2017-08-28 17:46:15   中国经济网

据了解,光大永明已经开始压缩投连险的保费收入。数据显示,上半年投连险保费收入为36亿元,同比下降近八成。投连险下降也带动了规模保费收入的下降,上半年公司总规模保费为77亿元,同比降幅高达64%。

此外,从账面上看,光大永明盈利状况也承受着阵痛。数据显示,今年上半年,公司亏损达2.4亿元,相较去年亏损额有所扩大。不过公司方面对记者表示,之所以造成账面亏损,主要是会计准则下准备金折现率下降导致加提责任准备金超过1.5亿元所致,如剔除这一因素,按照同比可比口径,公司2017年上半年盈利呈正向增长。

实际上,在光大永明投连险飞速发展的2014年~2016年三年时间里,公司净利润状况都比较不错,分别实现了0.41亿元、3.26亿元及1.23亿元的净利润。公司方面强调,2016年较2015年净利下滑主要也是因为准备金折现率下降导致加提责任准备金,按照同比可比口径计算,公司2016年的净利润为3.71亿元。

多渠道转型

当投连险风光退去,光大永明面临的转型问题跃然入眼。公司方面对《投资者报》记者表示,目前公司已将业务重点转移到风险保障型和长期储蓄型产品销售上。要做好长期保障型产品,就要求保险公司在产品开发、深耕渠道上下功夫。

作为一家银行系险企,光大永明在银保渠道上有先天优势,但银保渠道比较擅长做短期保险,而在长期保险上优势并不明显,不过据公司方面介绍,目前光大永明的银保渠道出现了一些创新的营销方式。例如通过光大银行的渠道,建立起私人银行推动体系,从而以资产配置的方式,为高净值客户推送高端保险,高额保单不断涌现。此外,除了集团体系内的银行,光大永明还持续拓展与其他商业银行、地方性银行及外资银行的合作渠道,力争多渠道发力。

在银保产品方面,光大永明主要推出了针对养老储备的“金生富贵年金保障计划(2017)”等产品,升级了重疾保障产品“金保安康健康保障计划(2017)”。“这些产品均取得了良好市场反响”,公司方面对记者表示。

在个险渠道,光大永明人寿今年推出了高价值重疾产品“关爱永逸”。5~6月,个险渠道 “关爱永逸”的销售占比超过50%。

《投资者报》记者注意到,虽然光大永明的总规模保费是下降的,但代表着长期保障型产品的原保险保费收入却上涨了。数据显示,上半年光大永明实现原保险保费收入29亿元,同比增长50%,远超行业26%的平均水平。此外,代表着转型重要指标的续期保费,今年上半年高达11亿元,同比增长30%。由此看来,光大永明的上述转型举措还是比较有成效的。不过,转型成效才刚刚显现,在下一个阶段,光大永明能否顺利处理好与结缘了三年的投连险的关系,还需一段时间才能看出。

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