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长城收购Jeep?倒不如说这是一场闹剧

2017-08-28 08:45:52   中国经济网

FCA与阴谋论

其实,行业内对这场收购风波有两种表述:一个是“长城汽车收购FCA”,很明显,这是一种正面的、积极的表示,对自主品牌有着很高的期望值;另一个则是“谁是FCA的接盘侠”,表明汽车行业似乎不看好FCA。

事实上,FCA要打包出售自己的事情早已有之。FCA董事长马尔乔内(Sergio Marchionne)曾在多个场合表示,FCA正在寻找合作者或者收购方,其目的是为了应对未来汽车行业日趋激烈的市场竞争,通过联合开发、共享技术进一步降低成本,提高竞争力。

但是,行业内普遍认为马尔乔内其实是在为菲亚特家族保留优秀资产,同时将其他冗余的资产尽快抛售。从2009年至今,马尔乔内担任FCA首席执行官的第一任务都是建立在保护投资人利益的基础上,不论是剥离法拉利还是其他的业务,他都会在第一时间声明不会触碰投资人利益,因此卖掉其他资产变现可能是马尔乔内上任伊始就被赋予的责任。

大众汽车、通用汽车、PSA……FCA前段时间就一直在跟这些国际主流汽车制造商接触,只是在价格方面一直没能跟合作对象谈拢。

一位资深分析师告诉《国际金融报》记者:“FCA其实是想打包出售,里面包含好的资产与坏的资产,像Jeep、阿尔法·罗密欧等品牌肯定属于优质资产,但是像菲亚特、克莱斯勒等品牌,一直在拖FCA的后腿。现在情况那么透明,谁都知道接盘FCA有多大难度。”

据摩根士丹利分析师亚当·乔纳斯(Adam Jonas)估算,Jeep独立后价格将达到335亿美元,而FCA整体出售为320亿美元。

从近两年FCA的股价、市值变化来看,基本上都是跟话题、题材密切相关,像剥离法拉利、跟大众汽车谈判之类,而前几天中国企业收购FCA的传闻也对FCA的股价有很大影响。

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