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长城收购Jeep?倒不如说这是一场闹剧

2017-08-28 08:45:52   中国经济网

8月21日,国外权威汽车媒体Automotive News爆料,日前,长城汽车总裁王凤英在给Automotive News的一封邮件中表示,长城汽车打算收购Jeep,并且正在跟FCA(Jeep是其旗下子品牌)接洽。

随后,《国际金融报》记者向长城汽车求证这一信息,得到的反馈是“我们有意向收购,而且非常有兴趣,非常认真。暂时没有更细节的信息,具体还要看双方的意愿。”

而在Automotive News的报道中,长城汽车董事会秘书徐辉也间接表达了对Jeep品牌的兴趣,只是还没有向FCA报价。

但是,长城汽车想要操作这项收购,有着巨大的资金障碍。2016年,长城汽车的营业收入147.6亿美元,而FCA则高达1310亿美元。以长城目前拥有的18.92亿元现金及现金等值物总额,要收购FCA几乎是件不可能完成的事情。根据最新股价,FCA市值约为301亿欧元,约合人民币2365亿元。即便如此,长城汽车方面依然向Automotive News表示,有信心筹集到足够的资金实现收购目标。

就在欧美及中国汽车界翘首以待的时候,《国际金融报》则从FCA总部得到了不一样的消息,“FCA确认,长城汽车方面没有以任何形式跟我们接触,不管是Jeep品牌,还是涉及到旗下其他业务的品牌,FCA方面正致力于之前公布的五年计划,并且在五年计划截止前6个季度,已经顺利完成每个板块的目标。”FCA总部内部人士表示。

2014年5月,FCA在召开投资者大会时,公布了2014年至2018年五年战略规划,为旗下所有品牌和业务设定发展路线,重申了到2018年集团全球销量提升三分之一至600万辆以上的目标,同时给出更加细致的时间节点和方案,涉及旗下每一个品牌和每一块业务。而且,FCA当时规划投资和增长主要集中在阿尔法·罗密欧、玛莎拉蒂和Jeep等豪华及高端品牌。

8月22日,就在媒体疯狂地向长城汽车再次求证这一事实的时候,长城汽车宣布停牌,并发出澄清声明,“本公司对FCA进行了关注及研究,但相关研究截至目前无实质进展,后续是否开展上述项目存在重大不确定性,对公司业绩并无影响。同时,本公司并未与FCA公司董事会建立联系,也未与FCA公司人员进行谈判或签署任何书面文件。”8月23日,长城汽车宣布复牌。

围绕着长城汽车收购FCA的“闹剧”在长城汽车自我矛盾的回复中结束,但是,接近长城汽车的人士推测,“长城汽车与FCA应该是在高层方面有过接触,只是双方秘而不宣罢了,否则以魏建军董事长的性格和长城汽车的行事风格,长城汽车早该在第一时间出来否认了。”

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