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工商总局公布2017年虚假违法广告典型案例

2017-08-25 16:01:23   新华网

五、吉林省王沿华利用微信发布159素食全餐违法广告案

当事人自行制作了《糖尿病的病根在哪?159为什么调理糖尿病效果好呢!》等虚假内容及链接,在微信朋友圈反复转发分享,广告中宣传“159素食全餐”有疾病治疗效果,使用未经证实且并没有准确出处的引用数据进行宣传,违反了《广告法》第九条、第十七条、第二十八条等规定。2017年6月,长春市工商局作出行政处罚,责令当事人停止违法行为,限期15日内办理工商营业执照,停止发布违法广告,并在其相应范围内消除影响,罚款60万元。

六、浙江宁波声广传媒有限公司制作违法保健品广告案

当事人利用其制作的《人间晚晴》栏目,通过多家电视台播放“藏密双宝”节目,推销藏宝保健滋补液,该节目通过主持人宋一夫以介绍健康养生知识的方式变相发布藏宝保健滋补液的广告,且含有“治疗心脏及预防房颤”等医疗用语,违反了《广告法》第十八条的规定。2017年1月,宁波市市场监督管理局作出行政处罚,责令在相应范围内消除影响,罚款50万元。

七、安徽合肥仁爱医院发布虚假违法广告案

当事人在合肥仁爱中医医院网站、合肥口腔黏膜总院网站网页中宣传“中国口腔病免疫协会大力推广技术COR-中西医口腔黏膜康复体系中西结合、治愈率高达98.6%,杜绝复发和癌变”等内容,广告中医疗服务主体、医疗服务内容、医院医师信息、曾获荣誉、康复患者数据材料等多项内容无事实依据,以及利用未登记的中国口腔病免疫协会和“肝泰一生基金会”名义,假借公益活动宣传,误导患者就医,违反了《广告法》第九条、第十六条、第二十八条等规定。2017年3月,合肥市工商局作出行政处罚,责令当事人停止发布虚假违法广告,在相应范围内消除影响,罚款40万元。

八、福建电视台发布违法保健食品、药品广告案

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